Storyblok unveils AI tools for smarter content management
In a dynamic world of marketing poised to see even greater onus on authenticity, personalisation, and innovation in 2025, it’s expected most marketers will continue to struggle to deliver on digital demand. This is underlined by a survey of 300 marketing and IT leaders by headless CMS Storyblok reveals that 93% of brands are held back by their content platforms.
In response, Storyblok has launched Storyblok Labs, an innovative platform empowering marketers and developers with early access to the latest content management innovations that will help them stay ahead of market trends and outperform competitors. The platform’s features are free to use and can be easily activated or deactivated as needed and currently include:
- Ideation Room: a collaborative workspace where your team can streamline the creation and optimisation of content with the help of AI
- AI Translations: translate entire pages or individual text fields with just one click
- Concept Room (Preview): visually design and collaborate on the structure of your entire project
The launch comes as research suggests that a large majority of marketers are struggling to keep up with the pace and scale of their content requirements.
Storyblok also conducted a study conducted with 500 e-commerce business leaders in the US and Europe that revealed almost half (48%) are embarrassed by their website. A further 92% admit their website could be costing them serious sales – 30% estimate it could be over $100,000 per year.
Interestingly, further Storyblok research finds that 27% of brands are using 4-5 CMSs to manage their marketing. Amongst these, two-thirds (67%) claim they need multiple CMSs to enable omnichannel campaigns and 52% say it’s due to limitations of their tech stack. Yet 43% say they still lack easier/improved content scaling from their CMS.
Indicative of further content complexity to come, when asked about the key marketing trends to watch 20% state AR/VR, 13% voice-activated speakers, and 12% smartwatches, further compounding the need for a future-ready content approach.
Dominik Angerer, CEO and Co-Founder of Storyblok, said: “Creating content is supposed to be fun and full of possibilities. But for users of legacy CMS platforms, it’s become a slow and frustrating chore filled with restrictions. We believe working with a CMS should be a joyful experience that makes it easy for brands to use content to make a bigger, faster market impact. Storyblok Labs is a natural next step in driving that vision forward.”
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