The startups to keep an eye on in 2021

As we approach the end of an unusual year it is safe to say what a year we have had! Although not as we expected, I am a positive person that likes to look on the bright side of life, and with everything going on this year it has been a silver lining seeing a lot of startups and small business, adapt, pivot and even excel.

Some have even started their journey this year with a number of extra hurdles to face. With this in mind I thought a nice round up to the year would be to highlight some of the startup businesses that have caught my eye this year, and some of which I suggest you keep your eye on for 2021!

Experience Heritage

Heritage is bringing history to life through immersive technology, working with museums, heritage charities and historic sites who are seeking to educate, inspire and engage their audiences. Experience Heritage provides creative digital solutions for visualising and communicating heritage, helping organisations achieve more accessibility for their historic collections and sites through 3D modelling, augmented reality, and mobile apps.

Specialising not only in the creation of digital visualisations but also archaeology and research, Experience Heritage provide a unique and comprehensive service. Current clients include the National Trust, and the University of York.

Not a lot of startups tackle this space so we are excited to see this grow.


As the world's first training and tracking system, Wondercise analyses and scores user’s performance after each workout. The business was created with the mission to revolutionise the way people get fit and healthy.

The advanced smart fitness service, has launched globally with Apple Watch and Garmin wearable support and features world-first Motion Matching technology complete with on-screen heart rate data. Wondercise analyses your movements and compares them with those of an on-screen trainer in real-time.


With this new technology you can gain unlimited access to over 50 classes at an affordable price, with special sessions from trainers, including MMA champion Luis ‘Baboon’ Palomino, fitness influencer Adam Frater, and experts across a huge range of disciplines.

As a result of the impact of the pandemic, people were and still are being forced to stay home and the stay-at-home economy has been boosting. Wondercise surfaced at a time when going out was not allowed or posed risks. Users are able to take part in training sessions remotely by using the application and the company says it hopes this brings light and convenience to people during this difficult year.

With fitness tech taking off this year, we will definitely be keeping an eye on Wondercise.


Suji BFR aims to globalise the use of Blood Flow Restriction (BFR) Training, an accepted method of improving athletic performance amongst researchers and professionals in sport. BFR training creates high stimulus training without the impact of intense exercise.

The Suji-System streamlines the process of BFR training and has been developed by collaborating with professionals in sport. It is designed to be usable by any athlete of any capability and is already being used by the Scottish Rugby Team, Lawn Tennis Association, and the English Ballet.


Lewis Loane studied Electrical and Electronic Engineering at Queen's University, Belfast and wanted to combine his two big passions in life, engineering (of course), but also music. And this is exactly what Lewis has done, by founding the music technology startup TORANN, a product for musicians, by a musician. The Signal Optimiser, created by TORANN is an electronic signal device that sits between an instrument and an amplifier and allows 100% of the sound quality to be transferred with no loss of signal.

Signal Optimiser, developed by TORANN (the Irish word for ‘noise’) is the award-winning solution to the historic problem of loss of sound quality encountered by millions of musicians playing amplified instruments across the globe.

Current equipment’s performance results in up to 50% loss of sound quality when playing amplified instruments. Signal Optimiser is a fully compatible plug-and-play device, positioned between the instrument and amplifier which continuously provides 100% sound quality. TORANN also plan to produce audio effects devices such as distortion pedals, reverb and delay pedals.

Having already been contacted by a company that works with Ed Sheeran, Lowden Guitars we are definitely excited to see what 2021 has in store for TORAAN.