Small businesses seize digital lifeline to get back to business
According to new research from Small Business Britain and BT Skills For Tomorrow, UK small businesses are moving more of their services online for survival as the sector looks to take its first steps towards recovery.
The research - which polled over 1,000 firms in Small Business Britain’s UK community - found many across the sector are actively embracing digital tools to power recovery:
- Two fifths (42%) of small businesses have moved online due to the pandemic
- Over a third (37%) are planning for less face to face contact in the future
- Over a third (39%) now view digital skills and tools as a key focus area
The agility and entrepreneurialism displayed by small businesses across the country has received widespread praise, as the sector reacts to an unprecedented crisis. While over half of small businesses (57%) now expect their profits to reduce by half, the research also indicates growing optimism, with 34% of small businesses now feeling confident.
In response, one third (39%) of small businesses have drastically cut operational costs, with the need for physical offices and other traditional ways of working now increasingly being re-thought.
Over a quarter (28%) of small firms have responded quickly to run their businesses remotely with video conferencing and 43% now operate from home. Encouragingly, one third (38%) see the changes they have made to their business practices as positive.
Emergency Government help, such as the popular ‘Bounce Back’ loans, have also offered a financial lifeline, with over a quarter (28%) of the small firms polled by Small Business Britain now accessing this support.
Looking to the future, over a third (37%) are planning for less face to face contact and almost a quarter (24%) expect working from home to continue.
The research - which comes during FutureDotNow’s Digital Skills Week - also reveals that small firms are increasingly prioritising digital skills and tools, with over a third (39%) now seeing this as a key focus.
Chris Sims, Managing Director of Commercial and Marketing, at BT said: “It’s impressive to see that almost half of small firms feel the changes they have introduced during this pandemic have been positive. We’re seeing an increasing shift towards businesses moving online, and small businesses should be proud of the way they have embraced this.
"The right online presence could make a huge difference to a small business, such as helping them to reach a global audience or a new customer base. It’s important that we continue to support small businesses to develop and enhance their digital skills so they are in the best position for recovery. Our free Skills for Tomorrow programme offers advice on subjects such as visibility online, remote working tools, staying connected with customers and innovation principles to navigate through a crisis.”
Michelle Ovens MBE, Founder of Small Business Britain said: “The mass digital pivot that we are seeing across the UK’s small business community has been so uplifting to see. It’s wonderful that many small firms have used this crisis to power a digital revolution in their businesses! There has always been a huge opportunity for small businesses to make more of their digital potential. As we see many businesses looking proactively to the future and building back to business plans that put digital at the heart, this will be critical to recovery across the UK.”
Small Business Britain is now launching its ‘Back to Business’ programme, which will include a summer-long programme of workshops, advice and support to help small businesses recover and move forwards. This follows ‘The Big Support’ campaign that it has been running throughout the crisis to amplify the help available to small businesses and open up the conversation around the mental health challenges many are facing.
BT is supporting the programme by offering a series of free digital skills webinars specifically designed for small businesses, to help them make the most of technology and navigate through these challenging times. The webinars offer advice on subjects such as visibility online, remote working tools, staying connected with customers and innovation principles to navigate through a crisis.