Six best productivity tips for new brands
When running a new brand, your time is extremely limited. You need to make inroads in a market that’s already dominated by big brands, and your resources are far more stretched compared to the existing competition.
That is why you must learn to optimise your limited resources and time. You must figure out ways to boost efficiency to ensure that every department is optimally productive.
Follow these six productivity tips to give your business the much-needed competitive edge:
1. Adopt a continuous improvement approach
You cannot fix productivity issues in a single sweep. You need to implement a consistent, continuous productivity improvement system for all your workers. You can do that by:
- Benchmarking from industry leaders. What do they do to keep productivity at optimal levels? Use their productivity improvement model to design a unique model that works best for your brand.
- Take stock of the strengths and weaknesses of your human resource. That makes it easier for you to utilise the strengths better and to fix the weaknesses on the go.
- Assign specific teams or individuals to specific processes. That minimises your scheduling and training headache. Workers are also able to manage their time better when they have a clear routine and well-laid-out expectations.
2. Outsource your non-core and frequently tedious tasks
Having an in-house team for every business operation is costly, it increases your managerial responsibilities, and can lower profitability. You could be tying down invaluable talents with unnecessary and inconsequential business tasks instead of deploying them in more relevant, high-potential positions.
That is why you should outsource all your non-core operations to expert outsourcing agencies and dedicate all your valuable time to the core operations of your business.
Some of the tedious tasks that you need to outsource include packaging, branding, and shipping. You can partner with RXDco for those services and more. RXDco partners with reputable and experienced distribution and manufacturing partners to help new brands ship their products worldwide conveniently and affordably.
They also have a talented in-house design team that will design your branding for you- devise a logo, print design, and print them on your packaging. You can focus better on your core roles when you don’t have to worry about your packaging and branding needs.
3. Invest in productivity tech tools
You will free up so much time by allowing technology to work for you. There are tons of tech tools that you can use to make your brand management easier and more effective. For example:
- You need a team messaging tool such as Slack for easier, faster communication between your workers and partners.
- You need an all-in-one communication platform that supports both phone calls and video conferencing.
- Leverage Google Drive for your file sharing and storage, as well as seamless document collaboration.
- For easier multitasking when you have multiple concurrent projects, invest in a project management tool such as Trello.
4. Work on your digital marketing campaign
If you get your digital marketing wrong in this era of social media and online shopping, your chances of success might be very limited. You should purpose to catch the attention of online users, convince them to interact with your marketing content, keep them engaged, and convert them to paying customers. How will you do that? Here are two important productivity tips for your online marketing:
- Have a comprehensive digital marketing strategy that maps out the buyer funnel, optimise your marketing budget, and leverages futuristic SEO and SMO tactics. You will achieve this by working with a reputable SEO company or social media manager.
- Have a content calendar that tells you when, where, and what to post on social media. Your engagement deliverables should not be the same for all platforms. Instagram users, for example, are different from Facebook or Twitter users in terms of the content they like and the time of day they are most active. A calendar will help you get the most of each platform you are on.
5. Have SMART productivity goals
Your goals should be specific, measurable, achievable, relevant, and timely (SMART).
For example, you can aim to grow your productivity by 20% by the end of this year. That is specific and timely. How will you measure this growth? You can do that by breaking down the process into small improvement bits, probably monthly. Are those small chunks achievable? If they aren’t, you won’t have a realistic chance of success.
Redesign and tweak your initial plan until you get achievable goals. Is the goal relevant to your brand mission and vision? Does it align with your brand awareness strategies, hiring processes, marketing, and the bigger picture? It should!
6. Create a productivity-focused culture
Drill your workers on specific issues and behaviours that you want your workforce to be known for. Eliminate distractions in the office. Create a system that supports seamless inter-departmental collaboration. Help your workers stay healthy and maintain a healthy work-life balance. Help your employees to grow professionally. The bottom line here is to create a culture that promotes productivity and makes everyone want to go an extra mile for the good of your brand.
There are your productivity tips that will increase your brand’s chances of success! Note that not everything that works for other brands will work for you. You have to constantly reimagine and redesign your approach.