This strategic move will amalgamate various data sources, including traditional, social, regulatory, and alternative ones, into a cohesive platform. Social 360 brings to the table its analysis of billions of online content pieces from over 90 million sources, enhancing Signal AI's leading monitoring capabilities. The integration covers a wide spectrum of online data, such as social media, political, regulatory content, and new alternative platforms, aiming to provide comprehensive, actionable intelligence for C-suite executives. This intelligence is crucial for managing corporate reputation, mitigating risk, and supporting corporate objectives.

The merger enhances the ability to offer a singular data source for clients, simplifying the process to manage reputational risks and opportunities. Both companies have a history of partnering with global giants for risk mitigation and reputation analysis, including support during major crises. Social 360's extensive premium online source list further enriches Signal AI’s media data, offering vital insights from over 185,000 sources monthly.

The acquisition's key strategic advantages include:

• Enhanced Reputation Management: Social 360’s innovative monitoring of the digital sphere aids in bolstering clients’ online reputations.
• Advanced Risk Monitoring: The partnership boosts Signal AI’s capabilities in preemptively identifying and analysing risks, creating a comprehensive intelligence platform for navigating potential crises.
• Unified Data Insights: By merging diverse data sets, the alliance forms a premier source for actionable reputation and risk insights, facilitating informed decision-making.
• Broader Product Range: Social 360 introduces new tools like corporate influencer monitoring and pharmacovigilance services, broadening Signal AI’s offerings and providing additional value to pharmaceutical clients.

Commenting on the acquisition, David Benigson, CEO at Signal AI, said, "We are thrilled to welcome longtime partner Social 360 into the Signal AI family. With Social 360's capabilities and billions of data points integrated into our AI-powered platform, we are creating a new standard for reputation and risk management."

Ryszard Bublik, CEO of Social 360, said: “This deal will create a business that has a 360 degree view of online content across every channel, giving clients unique visibility of the issues that matter for reputation and risk. The coming together of our different, innovative data sets will create a new model for digital monitoring.”

Signal AI is a global leader in AI-driven reputation and risk insights. The company serves over 40% of Fortune 500 companies, analysing external data across 226 markets and 75 languages to navigate industry trends, manage reputational shifts, and mitigate risks.

Social 360 is an online monitoring and analysis business focused on reputation and risk management. With more than a decade of experience, the company has supported global organisations, providing them with insights and actionable data from millions of online sources.