Founded by Xenia Muether, Pink Orange has emerged as a trailblazing force in the field of education marketing, setting new standards, and making an indelible mark on the industry.

"Climbing the ladder as a young millennial woman in this industry has been a journey filled with challenges, but it's also been a canvas for creating my own masterpiece. Leading Pink Orange has shown me that age and gender are not constraints; they are catalysts for innovation, resilience, and change. Embrace the opportunity to rewrite the narrative and inspire the next generation of leaders, because being a millennial woman in business isn't a limitation, it's our superpower," said Xenia Muether, Founder & CEO of Pink Orange.

Over the past five years, it has grown from a promising startup into a globally recognised agency with a passion for delivering innovative and data-driven education marketing solutions. Its success story is a testament to its unwavering commitment to helping clients redefine their approach to brand awareness and lead generation, all while making data-driven decisions.

As Xenia aptly puts it: "Having worked client-side before, she knows how frustrating it can be to work with a partner that doesn't really understand the complexity of education. A product as unique as this doesn't sell with a simple ad or a two-sequence email journey. Pink Orange exists to help their clients understand the best full-funnel approach for their program or product and translate that into compelling content, engaging creatives, and strategic campaigns."

One of the defining moments in the journey has been its active participation in conferences and networking events, where Xenia herself has taken the stage as a speaker. It's through these platforms that they've not only shared their expertise but also learned from the best in the industry, solidifying their position as thought leaders.

The team has grown substantially, with office-based employees in London and a talented group of remote staff spanning the globe from the UK to Singapore, Nigeria, and South Africa. This diversity is a source of immense pride, as it reflects their commitment to providing opportunities for individuals from various backgrounds to contribute their unique perspectives and skills.

Talking about expansion

Pink Orange's growth isn't just limited to the team's expansion. It’s also broadened its client base, demonstrating adaptability and versatility. In addition to its deep roots in higher education and edtech, the company has successfully ventured into working with prep schools in the UK area, showcasing its ability to cater to diverse educational sectors.

Its niche is education marketing, and it has cultivated a profound understanding of this market's intricacies. The company recognise that education marketing is complex, and it’s here to simplify it for clients. In a world awash with data and evolving customer journeys, the company helps education companies navigate the labyrinth of attribution. It creates tailored campaigns and marketing strategies that align with each stage of prospects' decision-making processes, ensuring that the clients are reaching the right audience, on the right platform, at the right time.

An exciting new chapter

As it celebrates five years of accomplishments, the team is not resting on their laurels. In fact, they're gearing up for an exciting new chapter with the imminent launch of their sister ethical marketing agency. While they're keeping the details under wraps for now, this new venture will exemplify the company’s commitment to ethical practices and its dedication to providing top-tier marketing solutions.

A new appreciation for the challenges

In the world of education marketing, challenges are not mere roadblocks; they are the stepping stones to growth and transformation. The Pink Orange team has come to realise that it's through adversity that they find their true strength and purpose. As they celebrate their journey, it's impossible not to reflect on the numerous challenges they've encountered along the way.

The landscape of education marketing is ever evolving, demanding constant adaptation and innovation. From navigating shifts in technology to keeping up with the changing needs of their clients, they've faced their fair share of obstacles. However, it is precisely during these times of uncertainty that the dynamic team has emerged as their greatest asset.

The team is not just a group of individuals; they are the heartbeat of Pink Orange. They've carefully curated a diverse and talented group of professionals, each bringing their unique perspectives and skills to the table. It's this diversity that fuels their creativity, inspires fresh ideas, and pushes them beyond their limits.

In the face of challenges, the team becomes the muse, the driving force that propels the company forward. Their unwavering commitment, dedication, and expertise are the pillars upon which they've built their success. With a deep understanding of the nuances of education marketing, their team is always ready to rise to the occasion, crafting innovative solutions and strategies that defy convention.

Empowering women in the industry

Pink Orange is proud to be a female-founded and female-run company. It takes immense pride in fostering the growth of women within the organisation and championing diversity and inclusion. The team comprises talented and driven individuals who bring a wealth of perspectives and experiences to the table, making them a stronger and more dynamic agency.

As it reflects on the past five years, the team is inspired by their journey and the challenges they've overcome. They look forward to the future with excitement and a continued commitment to helping their clients navigate the ever-evolving landscape of education marketing.

As they raise a toast to their fifth anniversary, they invite you to join them in celebrating the achievements, growth, and aspirations of Pink Orange.