The newly raised funds will be used to enhance its product team, speed up AI development, and expand its presence in the US market, ensuring it remains a crucial tool for media buyers globally, especially in the ecommerce and direct-to-consumer sectors.

With internet advertising revenues reaching $225 billion in 2023, as reported by IAB / PwC, and $64.9 billion coming from social media alone, the demand for effective ad tracking is higher than ever. However, digital ad tracking has become fragmented, with high costs restricting advanced tools to large corporations, while small to medium-sized enterprises (SMEs) often rely on manual tracking across platforms like Google and Facebook. These platforms don’t encourage diversified ad spending, and the decline of third-party cookies has only made it harder for marketers to get a clear picture of their campaigns.

RedTrack offers SMEs an affordable, sophisticated solution that rivals the tools used by major corporations. It eliminates the need for juggling multiple tracking platforms and manual data logging, enabling media buyers to track performance, derive insights, and automate decisions on a single platform. RedTrack integrates with social media and ecommerce platforms like Facebook, TikTok, Google, WooCommerce, and Shopify, helping businesses identify which channels drive acquisition and retention while going beyond standard campaign performance metrics.

Vladyslav Zhovtenko, CEO of RedTrack, says: “We initially distinguished ourselves by bringing analytics and automation together, and then by offering this package to customers at a super transparent and predictable price. Now that we’ve done that, we’re focusing on improving the platform and building a multi-touch attribution model. When you’re selling a complex product, one touchpoint isn’t enough. RedTrack lets businesses see the entire funnel and understand every interaction. This funding round will boost our efforts to provide this holistic view for digital marketers in companies across industries.”

With RedTrack’s AI-powered features providing accurate data about digital ad campaigns and managing changes to optimise performance, media buyers are free to devote their energy to broader-thinking strategy and creativity. Powerful AI-based tools provide data-backed insights to help users avoid common pitfalls and make smarter budget decisions. The end result is more engaging campaigns with better conversion numbers.

Balázs Haszonics, CEO at LeadVentures, said: “RedTrack understood the fundamental disadvantage many e-commerce and DTC businesses face when it comes to digital marketing. Not only did they build an affordable and transparent solution for these SMEs, they created a platform so efficient and intelligent that it’s useful to digital marketing teams in companies of all sizes. They’ve already proven their marketability and their forward-thinking tendencies when it comes to features, and we’re happy to help them continue this growth.”

Much of this growth is driven by marketing agencies and ecommerce businesses based in the United States, where RedTrack has already built a legally compliant business structure. US-based companies and agencies now account for some 45% of the platform’s user base. By directing the funds towards improved penetration of the US market, RedTrack can better meet the needs of an increasingly substantial proportion of its customers.

RedTrack recently developed proprietary high-load data collection and processing technology to enable businesses to collect and own their performance data. This feature will be further enhanced by the funds provided in this Series A round. In merging sophisticated automation with powerful analytics technology and cost efficiency, RedTrack is rethinking how smart digital marketing can and should be.

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