Public can make big difference on small business saturday

Brits are being called upon to offer vital support to small businesses as high streets reopen in time for Christmas. It also hopes to tap into soaring public affection for small businesses, as research from the campaign and its principal supporter American Express shows 59% of Brits support small businesses more than previously, following the major role firms played in communities during coronavirus lockdowns.

“Small Business Saturday is not just one event, but millions of actions, taken by all of us, that add up to one big impact to boost small businesses at this difficult time,” said Michelle Ovens, Director of Small Business Saturday UK.

“More than ever, it is a key moment to shine a spotlight on small businesses and the important contribution they make to our nation.”

“This year, we are encouraging people to show their support not just on Small Business Saturday itself but in the coming weeks, months and beyond, in all the different ways they can safely.”

In its eighth year, Small Business Saturday is a grassroots, not-for-profit campaign, with last year's campaign seeing an estimated £800m spent with small businesses across the UK.

Small Business Minister, Paul Scully said: “Now more than ever it is vital that people get behind their local businesses, whether by popping in to get Christmas presents, ordering essentials online, or getting a takeaway from their favourite cafe or restaurant.

“Small businesses are the beating heart of our local communities, and this year we want Small Business Saturday to give them the boost they need to carry them into the New Year, as we look to build back better from Coronavirus.”

Startup Details

Startup Details



Small Business Saturday UK is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.

In its eighth year Small Business Saturday is the UK's most successful small business campaign, which last year saw an estimated £800m spent with small businesses across the UK on Small Business Saturday, with a record turnout of 17.6 million people choosing to shop small on the day.

The day itself takes place on the first Saturday in December each year, but with an impact that lasts all year round.

  • Headquarters Regions
    London, UK
  • Founded Date
  • Founders
    Michelle Ovens
  • Operating Status
  • Number of Employees