The platform was co-founded by Leila Thabet and Lara Russell-Jones and has received £300,000 in pre-seed funding by Fuel Ventures.

“Women’s ante and postnatal healthcare needs and expectations have evolved, but the healthcare system that provides them is lagging behind”, said Thabet. 

“Lara and I were shocked by the level of support and specialist care we were able to access on our own health journeys through fertility, pregnancy and postnatally.”

Naytal offers access to dedicated pregnancy and postnatal services with leading experts, fully qualified in their field of expertise. Available services include midwife consultations provided by NHS trained, private midwives, answering questions about pregnancy, labour or postnatal recovery.

There is also breastfeeding support, with International Board Certified Lactation Consultants, Mental health support from a team of psychologists offering therapy and support for emotional health, anxieties, relationship issues and any specific challenges women are facing.

The team of women's health physios are pelvic obstetric and gynaecological specialists, offering ante- or postnatal support to reduce pelvic pain and gently restore the pelvic floor (and body) back to health and fitness

The health service provides one-to-one sessions whether someone is looking for a quick response to a question, advice about a specific issue or need ongoing assistance at affordable, pay-as-you-go price points.

Thabet adds: “We’re excited to offer women direct access to the knowledge and support they need, when they need it, from healthcare experts who understand their unique health challenges. We believe that everyone should be able to access this kind of care conveniently and affordably.”

Aimee Taylor, lead midwife at Naytal said: “The pregnancy and postnatal journey can be very daunting, with many people often feeling like they need further individualised care and support. I’m joining a team of experienced health care professionals and together we’ll drive real change in women's healthcare.”

Naytal enjoyed a very successful beta period, with 98% of users rating their experience 4.5 or five out of five. 97% said the health expert was able to address their specific health concerns, with 93% agreeing that Naytal’s expert had helped them either resolve or begin to manage the issue with more confidence. 100% of beta users would recommend Naytal to a friend.