Polybox, founded by Newcastle University graduates Rojin Yarahmadi and Nikolaos Benopoulos, operates in automated data analysis, reporting, and AI. The £500,000 total funding round was led by the North East Innovation Fund, supported by the European Regional Development Fund and managed by Northstar Ventures, along with Creative UK’s North of Tyne Culture and Creative Investment Programme and angel investors.

Polybox’s tool enables marketing agencies to view data from multiple sources like Google and Meta in a real-time dashboard and auto-generate PowerPoint-style reports for clients. This provides immediate insights into the return on investment of campaigns across multiple channels and offers significant cost savings for marketing agencies, crucial in today's cost-sensitive and tech-driven environment.

The funding will also support the development of an AI analysis chat tool, allowing the integration of third-party open-source data for more in-depth performance analysis. Polybox has collaborated with the National Innovation Centre for Data in Newcastle on its technology development and will continue this collaboration in the next phase.

Rojin Yarahmadi, CEO and Founder of PolyBox, said “We are thrilled that the potential of PolyBox has been recognised by our investors at Northstar Ventures, Creative UK and angel investors. The £500,000 investment we've acquired will be transformational for us as we undertake research and testing, growing the team and ultimately develop the product further with enhanced integrations and more. Nikolaos and I firmly believe that automation and AI will bring about huge change in the way marketing agencies provide insights to their clients, and we're excited to be taking this offering to the next level thanks to our investment.”

Tom O’Neill, Investment Manager at Northstar Ventures, said: “We are excited to invest in PolyBox alongside Creative UK, North East Combined Authority and angel investors. Rojin and Nikolaos have developed an innovative and compelling product catering to marketing agencies and will be using their expertise in AI to develop the product further over the next 12 months. We look forward to seeing the business continue to grow and working with the management team on the next phase of PolyBox’s development.”

Sasha Collington, Investment Manager at Creative UK, said: “We were impressed by founders, Rojin and Nikolaos, and their innovative solution to enable marketing agencies to demonstrate to their clients the effectiveness of their campaigns using a data-led approach. We are delighted to invest in Polybox through the North of Tyne Culture and Creative Investment Programme funded by the North East Combined Authority (previously the North of Tyne Combined Authority).”

 Carol Bell, Regional Associate Director, North, Creative UK, said: "It has been fabulous to be co-investors with Northstar alongside Angel investors to support more early-stage companies in the region, and we look forward to seeing how Polybox grows and provides vital support to our sector.”