With Pleo Embedded, partners can now offer their customers smart company cards, automated expenses, accounts payables and real-time cash management suite as a fully white-labelled or co-branded solution, bringing Pleo’s industry leading experience (NPS 50+) to their customers in a matter of weeks.

With integrations across over 50 specialist software solutions in the accounting and HRIS vertical segments and Mastercard as the main card scheme and a strategic partner, Pleo Embedded represents Pleo’s first move into embedded finance, furthering its mission to empower European businesses to thrive by making complex financial decisions simple and effortless. 

SMBs are clear on their greatest financial hurdles: fragmented solutions (85%), complex integrations (88%) and the grind of manual expense reconciliation (38%) have all been identified as challenges being faced today. Add in the cost of implementation (30%) and it’s no wonder managing cash flow, payments and budgeting remains a challenge. The mission with the embedded finance offering is to cut through the complexity with streamlined, cost-effective solutions that let SMBs focus on growth. 

“Pleo’s journey mirrors the evolution of business finance itself," said Jeppe Rindom, CEO and Co-Founder, Pleo. ‘What began as smarter expense management has grown into a full spend and cash management platform. Along the way, we have listened closely to banks, fintechs and specialist independent software vendors (ISVs) that are already part of the working fabric of European SMBs. We believe the future belongs to business service providers that put customer needs at the heart of their offerings and Pleo is here to help build that future by making every spend decision a smart decision."

Simon Gilson-Fox, Europe SME product lead, Mastercard added: “We’re thrilled to strengthen our partnership with Pleo, combining our cutting-edge commercial small business card solutions to accelerate the launch of Pleo Embedded across Europe. This collaboration brings together the best of BIN (Bank Identification Number) sponsorship and programme management with Pleo’s embedded finance technology, enabling seamless onboarding, compliance, and cross-border reach for SME clients. Together, we’re delivering real-time expense and liquidity solutions, white-labelled and fully compliant, backed by Mastercard’s regulatory excellence and operational scale. It’s a bold step forward in empowering Europe’s SMEs to manage their finances smarter and grow with confidence.”

“Imagine a world where every European SMB has a ‘digital CFO’ in their pocket," stated Kunal Galav, Pleo's VP of Embedded Finance. "This isn’t a distant dream; it’s the new expectation. With Pleo Embedded, our partners can quickly give SMBs the capabilities to manage spend, cash flow, and growth more intelligently without reinventing the wheel - all while creating new value for their own business.”

The move into embedded finance comes at a time that SMBs are wanting more integrated financial solutions – 87% of SMBs are considering integrated financial software to handle their increasingly complex needs for automation and digital operations, based on April 2025 survey data from SMB Group. According to McKinsey, Europe’s embedded finance revenues could surpass €100 billion by the end of the decade, accounting for 10–15% of revenue by 2030. 

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