Adhering to a highly efficient, scalable, asset-light/capex-light business model, Perseus has established soon-to-be-announced global OEM and Tier-1 partnerships required to bring its first vehicle to mass-market production.

Perseus will license a proven, state-of-the-art EV platform from a European OEM Group. It is also collaborating with a pre-eminent Italian design and engineering house for interior and exterior styling, pre-concept development, prototyping, serial engineering, testing and validation requirements.

To speed up time to market and to de-risk execution, the company is engaging with a European contract manufacturer to build its first model to OEM-level quality production standards. This fully flexible and scalable production model will enable Perseus to reach market with maximum efficiency and avail itself of the most advanced manufacturing processes and industrialisation capabilities.

Similarly, Perseus is partnering with a Human Machine Interface (HMI), Artificial Intelligence technology and automotive software specialist. This agreement will empower the Perseus SUV – and all subsequent models – with best-in-class user experience, delivering exceptional personalisation, natural language and seamless interaction.

Defined by attainable premium values, the Perseus SUV will combine inspirational and emotive design, groundbreaking technology, engaging performance and exceptional user experience with compelling value. These attributes will differentiate the Perseus SUV from, and elevate it above, competitor vehicle offerings.

Operating a direct-to-consumer sales model, combining an online sales platform with brand experience centres, will enable Perseus to cut distribution costs and enhance direct customer engagement significantly. As part of its relationship with its OEM EV platform provider, Perseus plans to utilise its partner’s European-wide service and maintenance network.

Perseus has a strong leadership team, which fuses exceptional automotive start-up and legacy experience with highly seasoned global automotive expertise to position the company as the UK’s leading premium mass-market EV brand. The team includes former senior executives from Jaguar Land Rover, Lotus, Bentley and INEOS Automotive, and is led by Mohammed Yehya El Bakkali.

Mohammed Yehya El Bakkali, Founder, Chairman and CEO of Perseus Motor Corporation, commented: “The launch of Perseus marks an exciting new chapter in global automotive innovation. Our ambition is clear: to create a premium value British EV brand that delivers emotionally captivating design, cutting-edge performance and a best-in-class intelligent AI-enabled and software-defined customer experience.

“Crucially, our development and commercialisation strategy is also clear. Perseus already has agreements in principle with a European OEM Group to licence a cutting-edge EV platform and a leading Italian styling house to meet all design and engineering standards. We have also formed partnerships with a world-leading automotive software specialist, and a European contract manufacturer to ensure the first Perseus SUV model will reach customers by late 2027.”

Perseus will unveil more details on its comprehensive portfolio of strategic partnerships and senior leadership team over the coming months, followed by updates on the design and technology of the Perseus SUV.

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