For the first time, organisations can seamlessly integrate Insights Discovery personality profiles into their own platforms to deepen self-awareness, enhance team communication, and unlock highly personalised employee and customer experiences.

Rooted in psychology, Insights' personal development programmes have transformed the working lives of more than ten million people over the past 32 years. Using a simple and powerful system based on four colour preferences, organisations unlock the potential of their people, improving self-awareness, personal development, and team performance.

"Organisations are seeking smarter ways to help their people perform at their best and drive meaningful business outcomes. The Insights Discovery API delivers the transformative power of our leading personality model directly into the hands of those tackling today’s most urgent workplace challenges," said Ross Esplin, Product and Innovation Director.

"We want to create a world where people truly understand themselves and others, and are inspired to make a positive difference in everything they do. As work becomes more digital and learning happens in the moment, our API – developed in collaboration with workforce software experts – helps us fulfil both our purpose and the evolving needs of the modern workplace."

Solving common workplace challenges

Businesses today face challenges around employee engagement, retention, productivity, and innovation. Employees frequently experience change fatigue, and companies must balance technological advancements with the human aspects of work, particularly in a rapidly transforming world driven by AI.

The Insights Discovery API helps businesses overcome these issues by:

• Encouraging personal growth: employees receive personalised information about their strengths and areas for improvement, supporting more meaningful conversations between team members and managers
• Improving communication: teams can easily understand each other's preferred communication styles, leading to clearer and more effective interactions
• Providing personality data: organisations gain practical insights into their workforce’s personality makeup, helping leaders better manage and engage their teams

Simple integration and ongoing support

“The API is designed to be easy for developers to integrate into existing systems. We provide clear documentation, practical demonstrations, workshops, and a test environment to help developers quickly create customised solutions. Early feedback from partners has already highlighted rapid integration and immediate value for users,” continued Esplin.

Insights encourages HR technology providers, coaching platforms, and other software developers to use the API to create more personalised, engaging experiences.

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