Mentoring hotline launched to help support young job seekers

The impact of COVID-19 on young people’s career prospects has been severe, with under-25s being more likely to be furloughed than any other age group, and many more young people being let go or having their job offers rescinded following the March lockdown. 

Moreover, the number of graduate jobs being advertised has fallen by over 60% year-on-year, demonstrating the limited number of positions available for those that have graduated during the lockdown period.

To offer support to young people seeking work, award-winning alcohol-free beer brand, Freestar have teamed up with next-gen marketing consultancy, The People, to create a free mentoring programme. Running throughout the month of October, the online service provides out-of-work youths with industry advice and tips on breaking into the current job market, and how to stand out against the fierce competition.

Taking place every Friday afternoon in October from 3-5pm, young people are invited to book into the Jobtober mentoring sessions by dropping Freestar a WhatsApp on 07783216481, including a name, what area of work they’re interested in, and what challenges they’re currently facing to chat through in the session. The Jobtober slot includes a 20-minute one-to-one video session with one of the participating mentors, and a follow up over email.

Whether young job-seekers are interested in business strategy and development, or interested in expanding their social media knowledge, Freestar x The People have gathered a number of experienced individuals to offer unemployed youth advice on job hunting from within the industry. Please find all mentors involved in the Jobtober programme outlined below.

Meet the mentors:

  • Eddy Dallas - Co-founder at Freestar with seven years’ experience at Deloitte and ex-Finance Director at Propercorn
  • Felix von Hunter - Co-founder at Freestar and ex-Head of Export at Sipsmith Gin, with four years’ experience at Fragrance and Flavours
  • Charlie Crawley - Co-founder at Freestar with an MBA from IESE business school and two years as the commercial lead at Tesla UK
  • Victoria Frank - Digital Marketing at Freestar with experience in social media and content creation and a recent university graduate
  • Kian Bakhtiari - Co-founder at The People with experience as Head of Strategy at Dentsu and Digital Marketing at BBC
  • Tobi Adesuyi - Co-founder at The People with experience in research and strategy at Channel 4 and Jaguar Landrover
  • Nicholas Richards - Head of investor partnerships at Seedlegals
  • Kelly Cuesta - EMEA Field Marketing Manager at CloudBlue
  • Gaby Dutton Williams - Talent manager at her own talent business
  • Evie Miller - Entrepreneur and founder of ‘Garmie’
  • Karthik Saba - Holds an MBA from London Business School and NYU Stern School of Business with experience from PWC and Deloitte, before excelling in the education sector at Harris Federation. He is now a board member and senior consultant at the United Lisbon Education Hub
  • Tony Payne - Runs a free weekly webinar for current Jobseekers

Please find full information about Freestar x The People’s Jobtober mentorship programme here.

Startup Details

Startup Details


The People

The People is a next-gen marketing consultancy powered by a community of 150+ young creators from diverse backgrounds. The company was founded by Kian Bakhtiari, ex-Dentsu and Tobi Adesuyi ex-Channel 4 with a shared frustration at the disconnect between the marketing world and real people. Later joined by Creative Director, James Seers.

The People is built on a completely new model of People-powered marketing.

  • Headquarters Regions
    London, UK
  • Founded Date
  • Founders
    Kian Bakhtiari, Tobi Adesuyi
  • Operating Status
  • Number of Employees