"For brands, Medialister simplifies finding relevant media outlets across various niches, making it easier to scale partnerships with targeted publications", says Founder Alexander Storozhuk. "Traditional display ads often miss the mark with readers who’ve turned to 'banner blindness'. In contrast, editorial ads offer smaller, niche outlets a new way to monetise, reaching audiences more effectively."

Founded by Ukrainian entrepreneur Alexander Storozhuk and his longtime associate Alex Nigmatulin, Medialister emerges from a successful track record with their first venture, PRNEWS.IO, which has been serving thousands of clients globally. Now, they’re leveraging their expertise to help both emerging and established brands maximise their paid content strategies.

"Editorial ads provide a sustainable revenue option that resonates with today’s readers, and allow brands to communicate within trusted news contexts, enhancing both credibility and engagement," adds Alex Nigmatulin.

A New Path to Monetisation for Media Outlets

Medialister connects brands with over 100,000 media outlets, offering editorial formats like sponsored articles, expert interviews and advertorials. By facilitating all stages of the process, the platform ensures that brands and media outlets can collaborate effectively to reach their target audiences.

This launch comes at a time when more ad dollars are being directed towards content that provides genuine value. The shift towards editorial ad placements mirrors the success of influencer marketing, focusing on delivering meaningful content that audiences trust and engage with.

"Through Medialister, brands can become part of the narrative, reaching readers within the content they are already engaged with. This goes beyond traditional display ads, offering a more nuanced and impactful approach to advertising," says Nigmatulin.

As Medialister enters the market, it joins a growing list of Ad-tech companies, all competing in the attention economy. However, Medialister’s unique focus on editorial ad placements in news media sets it apart, providing a tailored solution for brand managers, media buyers and content marketers looking to leverage the power of journalism to enhance their message.

"We're giving brands the tools they need to integrate seamlessly into the media landscape, not just through banner ads or sponsored links, but through meaningful content that engages and informs," says Storozhuk.

Positioned as a key player in the content space, Medialister is poised to redefine how startups and established companies alike leverage editorial ads to reach their audiences in a more authentic, impactful way.

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