Kilo Health becomes Kilo, marking new era in scaling startups

Kilo Health, the global health and wellness company, has rebranded to Kilo, to reflect the company’s expansion into new business opportunities in longevity, anti-ageing, beauty, and personal development. This change also demonstrates Kilo’s growing focus on co-founding, venture building, and early-stage startup investments.

Founded in 2013, Kilo Health has grown from a local wellness startup into a global healthtech operator, offering a portfolio of solutions – from digital apps to physical products – that have reached over 10 million consumers worldwide.

The company now channels its expertise in scaling ventures into supporting other founders in the sector. Its portfolio currently comprises nine fully built and backed ventures, including Bioma, Pulsetto, Go Health, and Ratepunk.

The rebrand to Kilo signals its formal expansion beyond healthtech. Kilo has become a highly valued co-founder for entrepreneurs creating new, innovative businesses in health, wellness, beauty, and personal development.

“Kilo has expanded from one product to over 30. Now, it’s time to share that experience with the next generation of builders,” says Žygimantas Surintas, CEO of Kilo. “We’re not just investing in startups – we’re co-building them. Our goal is to empower entrepreneurs with both funding and the operational power to move fast and make an impact.”

A partner for high-velocity growth

Kilo supports ambitious founders with hands-on guidance from MVP stage, helping to build, test, and scale ventures at speed. Under its new model, it will focus primarily on health and wellness startups while exploring opportunities in beauty and personal development.

“We invite ambitious entrepreneurs to leverage our ecosystem and build globally impactful ventures,” says Surintas. “We act as a co-founding partner – providing funding, infrastructure, and access to elite teams that know how to scale.”

Kilo’s initial investment tickets range from €50,000 to €1 million, with follow-on funding up to €10 million. To date, it has invested over €10 million in external startups and nearly double that in its own R&D and product development.

Building with Kiloverse

Kilo powers its investment and co-building efforts through Kiloverse – its internal business development ecosystem. Kiloverse delivers the infrastructure and expertise required for ventures to scale efficiently, including:

  • Access to marketing expertise, technology tools, and strategic global partnerships
  • Experience in direct-to-consumer digital and physical product business models
  • Dedicated teams in R&D, nutrition, research, technology, legal and compliance, and data analysis

Proven track record

Kilo has doubled revenues over five years to surpass €233 million ($270 million) this year. Over the next three years, it plans to invest €20 million in AI development, targeting revenues approaching €9 billion ($1 billion) and consolidating its position among Europe’s health and wellness businesses.

Kilo is headquartered in Vilnius, Lithuania, and employs over 500 people globally.

For more startup news, check out the other articles on the website, and subscribe to the magazine for free. Listen to The Cereal Entrepreneur podcast for more interviews with entrepreneurs and big-hitters in the startup ecosystem.