Kefir entrepreneur empowers women to set up their own business

With the government furlough scheme ending on 31st October, many people will no doubt be worried about job security. One study by the Institute for Social and Economic Research at the University of Essex suggested more than 6.5 million jobs could be at risk.

But with social and cultural norms shifting on a huge and unprecedented scale, now could be the perfect opportunity to make your dream a reality and set up your own business.

Kefir entrepreneur, Shann Nix Jones, is No 1 Best-Selling Author on Amazon for her new book, How To Start A Business At Your Kitchen Table; an insightful and realistic guide for any woman looking to branch out on their own.

Born out of her passion to cure her son’s eczema and her husband’s life threatening MRSA infection, Shann Nix Jones decided to set up kefir business Chuckling Goat on her kitchen table at her house in Wales. Fast forward six years and the business is now turning over £3.4m.

Shann said: “How to Start a Business on Your Kitchen Table isn’t just about business, it’s about change and female empowerment; both highly relevant themes at the moment.

"In the book I help you work out how to develop a concept into a viable business that helps support your dream lifestyle. I also teach you how to tap into your hormonal cyclical superpowers so you can do business in an intuitive way while leaning into your emotions.

Here are some of Shann’s top tips from the book:

Don’t wait for ‘the right time’

Creating a business probably won’t be like your fantasy. You don’t have to have it all together before you begin; take one step, then another. See what happens.

Put a price on your work

People won’t value your business unless they pay. It may sound silly but write out: ‘I do wonderful work for wonderful pay’. Put it by your bed. Read it every day.

Don’t be afraid to aim high

Work out how much your product costs to make. This is important - if you’re charging less than it costs you, it’s a hobby, not a business. Set your price point high. If it’s too high you can reduce it by having a sale - but you can’t substantially increase once it’s out there.

Scope out the marketplace

Look at your competition; think about where you want to sit in that market - high, middle or low price point? Whichever you choose, stick to it and communicate it to your customer with your packaging and branding.

Put your face on your business

People buy from other people, and your story is what makes you unique - whether it’s at a table at a craft fair or in a picture on your website.

Shann added: “In 2018, more women than men set up their own businesses, showing they want flexibility, creativity, passion and freedom in their work. So whether or not you’re worried about what the future holds due to the coronavirus pandemic, or you’re simply fed up with the 9-5 grind, this book is for you if you have a business idea you’ve always wanted to make a reality.”