Job discovery platform celebrates second birthday after landmark year for growth
Job discovery platform, DirectlyApply is celebrating its second birthday after enjoying its most successful year to date. Despite lockdown and the fall in available jobs, DirectlyApply experienced rapid growth over the last 12 months, seeing revenue jump by 1,400%.
The platform, which directly connects jobseekers to the roles they want, has introduced more than 30 major features since 8th February, 2020, while jobseeker traffic has risen 2,150 percent from last year.
Among the new features launched in 2020 and early 2021 were a Diversity & Inclusion Checker, which allows both employers and jobseekers to scrutinise job descriptions for unconscious biases, and a Resumé Builder, which lets users build a CV quickly and easily.
Commercially, the platform focused on supplying candidates within delivery, logistics and supermarket retail, playing its part in helping to fill ‘key worker’ positions that kept the country going as COVID-19 spread. It also took part in a US-led initiative and provided candidates working in healthcare to employers at no cost.
Throughout the pandemic, hundreds of SMBs across the UK and US have been directly posting their jobs on DirectlyApply to find new employees. As the lockdown begins to ease, DirectlyApply is aiming to help thousands more SMBs connect directly with the jobseekers they need to help build and grow their businesses.
DirectlyApply, whose Click-to-Apply rate has also increased to 30 percent, is now looking to add new members to its team so it can build new tools and create new resources to improve the jobseeker experience and, ultimately, help jobseekers find meaningful work.
Dylan Buckley, Co-founder of DirectlyApply, said: “We’re really happy with the progress we’ve made over the past year, despite the pandemic. Our aim has always been to help anyone who wants meaningful work to find it, and that’s a more urgent need than ever.
“We have big ambitions, including to grow the team and develop new tools to improve the jobseeker experience. So though we’re thrilled with how far we’ve come, we’re not done yet.”
Will Capper, Co-founder of DirectlyApply, said: “We’ve worked hard to play a part over the past year, helping to get people into those essential sectors that have been so important to our handling of the crisis.
“At the same time, we’ve been striving to optimise the user experience, creating dozens of new features to make DirectlyApply a genuinely satisfying platform for jobseekers.
“We have every reason to think that we can continue this period of growth and keep serving people looking for meaningful work. We’re very optimistic for 2021.”
Other features introduced last year include a Job Application Tracker, Applicant Tracking System, Community Forum and Universal Search. In 2021, DirectlyApply aims to launch a platform specifically for UK government jobs.
Buckley has warned that commonly published statistics often paint a misleading picture of the UK jobs market due to quirks in the recruitment advertising model that show ‘phantom’, repeated jobs as vacancies.