Poor customer service costs US businesses $1.6 trillion annually in customer churn. With over 100,000 consumer applications and companies spending millions on support services, quality assurance teams are overwhelmed, only able to review a fraction of customer interactions. Traditional QA processes are expensive, manual, and unable to scale with the growing volume of digital customer interactions across multiple channels.

Intryc solves this through an AI-powered platform that combines large language models (LLMs) and machine learning to automate the entire QA workflow while also unlocking actionable customer insights from all conversations. Unlike traditional QA platforms, Intryc allows organisations to fully customise their evaluation criteria, sampling methods, and workflows to match their unique processes. The platform processes millions of customer conversations by integrating directly with companies' existing help desk systems, knowledge bases, and internal guidelines. Through customisable scorecards and comprehensive audit trails, it enables companies to evaluate up to 100% of their support interactions while cutting QA costs in half. What sets Intryc apart is its ability to evaluate not just conversations, but also user events and process steps – critical for regulated industries and mission-critical applications in financial services and travel.

The platform's AI engine handles everything from intelligent sampling, automatic workload distribution, to real-time evaluation and reporting, with a newly launched feature that automatically detects and alerts teams to emerging trends and issues across all customer communications. Early enterprise adopters including Deel and Blueground have seen dramatic improvements: teams have doubled their evaluation output without additional hiring, while the platform's incident monitoring has led to a 170% increase in early detection of critical cases and potential compliance issues.

The global market for support QA solutions is projected to reach $20 billion in the next 4-5 years, as organisations across every sector transform their customer experience into digital products. From financial services and retail to travel, insurance, and groceries, businesses are increasingly investing in monitoring, analysing, and improving their service channels. This investment in service quality creates a growth flywheel, with support QA becoming central to companies' operational strategies.

The investment from the seed round will accelerate Intryc's AI capabilities and automation technology, while scaling its go-to-market motion across its hubs in San Francisco, London, and Athens.

''Quality Assurance of Customer Service conversations has long been a headache for banks and fintechs alike. Intryc uses AI to make that problem go away. Now you can QA up to 100%, or a statistically significant sample of your conversations and spot small problems before they become huge regulatory remediation projects,” said Tom Blomfield, ex-Monzo Founder & CEO, and Y Combinator Group Partner.

"We believe Intryc’s innovative solution is transforming the way businesses manage customer support quality. As we see it, with AI automating the evaluation of all support tickets, enterprises can ensure better compliance, improve agent performance, and significantly reduce costs, all in real time. Investing in the transformative impact of applied AI is core to our company-wide strategy at GC, and we are excited to partner with the Intryc team as part of this mission" added Juliet Bailin, Investor at General Catalyst.

"We have never met a team able to iterate, pivot, and adapt as fast as Intryc. The customer support QA space is ripe for disruption, and the speed at which Alex, Dimi and George have been able to build means multi-billion dollar enterprises are already putting their trust in the team to ensure their customers are as satisfied as possible. The advent of LLMs means that every single customer interaction can now be used to optimise the quality of support, and we think Intryc have the nous, flair and talent to win convincingly in this space," commented Adam Shuaib, Partner at Episode 1. "Intryc's approach to automating QA while maintaining human oversight and accountability sets a new standard for how enterprises can scale their support operations without compromising quality."

"Fast, personalised, effective service can make or break a digital product or service," said Alex Marantelos, CEO of Intryc. "We're transforming support QA from a cost centre into a growth engine, establishing it as the brain of modern support operations. Our platform's unique flexibility allows enterprises to maintain their carefully designed QA processes while leveraging the full power of AI automation, and analyse every customer interaction in real-time, ensuring consistent service quality while dramatically reducing costs. The opportunity to help companies deliver exceptional support at scale has never been more critical."

''Some founders win you over in less than 10 minutes. The Intryc team is so well-rounded that I’d be terrified to compete with them. They have everything it takes to define a category in the intelligence space”, said Enis Hulli, General Partner at e2vc.

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