The funding round was led by AlbionVC, with additional backing from 13books Capital, Outward VC, Form Ventures, and Portfolio Ventures, alongside notable angel investors specialising in credit referencing, lending, and fintech. This capital injection will fuel the development of a more robust credit database and expand Infact’s product offering, empowering challenger banks and lenders to recalibrate how credit is assessed.

Infact addresses long-standing issues with traditional credit reference agencies, which often fail to meet the needs of modern consumers and lenders. As consumer credit habits shift towards low-value, high-frequency transactions, legacy bureaus have struggled to keep pace, limiting their ability to support the growth of innovative financial products. Infact’s platform, designed to better reflect the realities of today's credit landscape, offers a real-time, API-driven solution that allows lenders to report and access consumer credit risk data instantly. This enables credit risk teams to enhance lending outcomes while helping consumers build or repair their credit profiles more efficiently.

Led by Will Mason and Andy Milligan, both formerly of Runpath (acquired by Experian), Infact’s founding team brings a wealth of expertise from companies including NatWest, TSB, Castlight, Credit Kudos, Metro Bank, Ratesetter, Laybuy, and Visa. With this strong foundation, Infact is set to redefine credit referencing for the digital age.

Will Mason, CEO and co-founder of Infact said: "Legacy bureaus have done a bad job innovating in their core business and have instead chosen to innovate around the edges. We are excited to build a challenger bureau that supports today’s lenders by treating their consumers as people with rich and varied financial lives. We are excited to enter the next phase of growth and invest in maturing the credit bureau platform and building out the product suite."

In the months since being authorised as a credit reference agency Infact has seen early success with several leading UK lenders engaging to help populate the bureau and with the successful launch of its first product, Affordability Engine. 

Jay Wilson, Partner AlbionVC said: “From the very first meeting with Will and Andy, it was clear that they have an unparalleled level of know-how. Infact is led by two visionary founders with a clear mission, deep domain expertise, and technical knowledge. We are thrilled to continue supporting them on their journey to become a category leading credit referencing agency globally.”