How leaning into your discomfort can help you innovate

Founding Lanistar was the start of a revolution. The personal finance world has been broken for far too long – to banks, customers are simply numbers on a spreadsheet, instead of real people with feelings and desires. I knew that there must be a better way to manage money, so I started Lanistar not just to challenge the current financial system, but to completely take it over.

We’re breaking the status quo. We’re bringing something to the market that has never been seen anywhere else in the world. The entire company is obsessed with success, and that’s why we’re well on our way to becoming the next £1 billion fintech unicorn.

But Rome wasn’t built in a day and developing Lanistar is the result of years of hard work innovating.

Anyone can get to this position with the right mindset and attitude. However, if you’re only at the start of your journey, it’s very simple to fall onto the wrong track. So, to get you started on your journey to entrepreneurial success, let me show you why you need to lean into your discomfort. To innovate.

There’s beauty in the struggle

Pressure creates diamonds, and there is no sunshine without rain. By stepping outside of your comfort zone to innovate, you’ll put yourself in the best position for success.

Every single one of my choices has led me to where I am today – even when they didn’t pan out quite the way I intended. For example, I briefly attended University, before deciding that it wasn’t for me. Even though I didn’t leave with a degree, after the experience I knew that I wanted to create my own lane as an entrepreneur, as opposed to learning what someone else thought was important.

The most important thing in life and business is confidence. Going through struggle provides you with the confidence that you can do anything, and this will power you through life. Overcoming the struggle will give you a huge sense of accomplishment, and this provides the self-worth that you need to set out to achieve.

Remember to use your struggles to power you onto greater things – just like I did – and you’ll be on the path to success.

The importance of visualising your goals

No one starts out on a journey without an idea of what their ultimate destination looks like. Although maps can help us get there, to figure out if we’ve arrived at our goal, we need to know what we’re looking for!

You need to take the exact same attitude to the business world. In creating Lanistar, I’ve always made sure to visualise my end goal of changing the world, building a £1 billion fintech company. This has helped me to plan the best route to achieve it, ensuring that I always remain on course.

Visualising our end goal helps us to rise above the negativity that surrounds us, giving us the understanding that lets us build confidence in ourselves. With this confidence, we’re provided with the knowledge that we can change our circumstances, allowing us to reach our goals.

Being open to new experiences

Entrepreneurs need to go out and experience the world. Just as I had to go on my journey to start Lanistar, so will you for your business.

The greater your life experience is, the wider your perspective is, and this improves your ability to connect with others. This can be something which could prove to be incredibly helpful when trying to attract new customers or investors.

To find these new experiences, you’ll be forced to leave your comfort zone, something which may prove to be uncomfortable. However, be sure to remember the ultimate reward, and power through!