This acquisition marks a strategic step for Go Live Data as it seeks to strengthen its foothold in the UK’s data industry.

With this move, Go Live Data gains access to MIB’s automotive insights, enhancing its already robust data offering. This additional intelligence will allow the company to better support businesses operating in fleet-related sectors, such as fleet management, fuel card services, insurance, and finance. By leveraging this data, these businesses will be able to target their specific audiences more effectively and refine their communication strategies.

Adam Herbert, CEO of Go Live Data said: “We are extremely proud to be the new owners of MIB which has been the market leader in fleet data space for over two decades, specialising in the most accurate fleet information available.

“I’m confident this move will give us the competitive edge in these important sectors, as MIB’s service compliments our ability to provide extensive B2B marketing solutions that go far beyond the purchase of high-quality data. We look forward to supporting new and existing customers in coming years.” 

James Urquhart, Managing Director of MIB said: “After over two decades as a leader in fleet and automotive data, we are excited about this new chapter for MIB. Go Live Data represents an excellent opportunity to further strengthen MIB’s capabilities and expand the value we have  provided to our clients for many, many years.

“Go Live Data’s expertise in data-driven marketing and values aligns perfectly with MIB’s vision of delivering unparalleled fleet intelligence. MIB now with Go Live Data, will continue to innovate and support businesses with the most accurate and actionable fleet data in the industry. Our shared commitment to providing best-in-class solutions ensures that our clients will see even greater benefits as Go Live Data now take the reins. I would like to thank Adam and Tim personally for this opportunity, and I can’t wait to see what’s next for MIB"

Launched in 2020 by Adam Herbert and Tim Langley, Go Live Data has developed its own technology to provide an extensive corporate database of UK Plc and Ltd. companies, resulting in B2B marketing campaigns that grow clients’ businesses across many sectors including fleet, truck and transport and commercial vehicle. It’s ethical approach to recipients is what also sets it apart, alongside it’s unparalleled knowledge of digital marketing.

This acquisition represents a significant milestone for Go Live Data, as it continues to expand its services in the UK and internationally, driven by a demand for marketing to UK companies. The move reinforces its commitment to delivering value and results for clients and is a progressive step-forward for data, in the fleet and automotive industry.