Gen Z leads Britain’s entrepreneurial boom, but lacks support to succeed
Entrepreneurship is at the heart of Britain’s ambitions for the future, but a lack of support could threaten the next generation of business leaders. That is according to new research from Young Enterprise, released today ahead of Global Entrepreneurship Week.
The research reveals that there is no question about Gen Z’s entrepreneurialism. Over eight in ten 16–24-year-olds (82%) have already engaged in entrepreneurial activity, demonstrating that this is more than just spirit – it’s real, hands-on experience. More than half (58%) say they have used resale apps (e.g., Vinted and Depop), while 39% have sold products or services online. A further 37% say they have had another side hustle or part-time venture.
Even those who haven’t yet started show strong intent: only 4% of young people say they are not interested in pursuing entrepreneurial activity, compared to 25% of the wider population.
Yet, beneath this optimism, lies a more complex picture for young Brits. Their confidence in the country’s entrepreneurial culture is notably lower than the national average (69%), with only 57% agreeing that such a culture exists.
Fear and finance top the list of barriers
Despite strong pride in enterprise, persistent barriers threaten to hold young people back. Lack of money or savings (46%), fear of failure (40%) and fear of financial insecurity (34%) are the top obstacles to entrepreneurship.
Support networks are seen as essential to overcoming these challenges. However, whether these systems exist in practice is another story. 57% of young people say that business leaders and entrepreneurs play the most important role in fostering success, followed by family and friends (38%) and membership organisations (30%).
70% of young people also say that having financial and moral support from family or friends is extremely or very important for encouraging entrepreneurship. Yet nearly one in five (15%) report limited access to mentors or networks, underlining a need for greater access to role models and guidance from businesses, educators and at home.
Education and experience boost entrepreneurial confidence
When asked which of the following factors were most important for young people to achieve entrepreneurial success, 51% said knowing how to earn and manage money – a finding which reinforces the vital role of financial and enterprise education in helping young people build the skills, confidence and mindset needed to thrive as entrepreneurs.
62% of young people agree that taking part in work experience during their education is important for encouraging young people to become more entrepreneurial, and 58% say that having experience of entrepreneurship during their education plays the same vital role. However, 28% still recognise lack of knowledge or skills as a key blocker to entrepreneurialism.
Although many respondents already demonstrate entrepreneurial traits – 48% of young people describe themselves as enterprising, while 58% agree they manage their money well day-to-day – the research supports the need for early enterprise experiences to further develop those skills.
A hopeful outlook
Despite the challenges, optimism remains high. Nearly two-thirds (64%) of young people believe they have more opportunities to become entrepreneurs than previous generations. And 76% of young people agree that being enterprising improves young people’s chances of social mobility.
Sarah Porretta, CEO of Young Enterprise commented: “The UK has no shortage of ambition or creativity. In fact, our research shows that our entrepreneurial spirit is thriving. However, we also know there are barriers to progress – particularly for young people from disadvantaged backgrounds – without the benefit of family or professional networks.
“Confidence and opportunity go hand in hand; when young people are given space to take risks, learn from failure, experience enterprise first-hand, and are supported with an accessible network, they are better able to progress. We must invest in a system that ensures equitable support for young entrepreneurs, whatever their starting point, to ensure that entrepreneurship can be a key driver for social mobility.”
Bola Gibson, Executive Director for Responsible Business at Foot Anstey, says: “As well as being vital to building a vibrant economy, entrepreneurial thinking is one of the most valuable workplace skills today. Young people who demonstrate initiative, creativity and problem-solving help businesses stay agile and competitive. We’re excited to work with Young Enterprise to explore how business can help address some of the challenges identified.”
Global Entrepreneurship Week 2025 (November 17-23, 2025) is an international celebration of entrepreneurs and innovators that takes place annually. It aims to promote a culture of entrepreneurship and highlights its positive impact on economies and societies. This year’s theme, “Together We Build,” emphasises the power of community, collaboration, and shared ambition.
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