The announcement was made to coincide with VeUP’s debut as an exhibiting sponsor of AWS re:Invent 2023, in Las Vegas, running from November 27th to December 1st.  

The VeUP Advisor services offer high-potential ISV and SaaS businesses regular guidance from VeUP’s AWS experts to accelerate their growth through architectural advice, go-to-market strategy, and alliance management.

Technology Advisor supports startups with defining their AWS and product roadmap, technology adoption, and optimisation of costs to contribute to successful Cloud initiatives.  

Alliance Advisor connects startups with alliance experts to analyse and improve the scope and effectiveness of their AWS partnership, increase co-sell revenue, and develop rapid growth strategies through regular advisory sessions.

Marketing Advisor helps early-stage companies kickstart their marketing function, building their brand and identity to help reach and engage key potential customers and markets through VeUP’s insights and experience.

The services are also available via the AWS Marketplace, an online marketplace for Cloud services and applications, allowing AWS partners to engage quickly and effectively with the VeUP services model.  

Simon Turner, Head of Services for VeUP, said: “As startups prepare for rapid growth, they are too often left without the proper support or guidance to forge strong partnerships, develop their tech optimally or market their brand effectively. These shortcomings can be make or break for an early-stage business which is why VeUP has launched our Advisor offerings to provide a platform for these companies to thrive.

“ VeUP’s game changing experts can equip startups with the tools and knowledge they need to take their business to the next level, by offering regular guidance and touchpoints to strategically deliver on growth plans.”