Compelling reasons for launching a business

Almost 60 % of Brits dream of freedom. But why do the Brits want to launch their own businesses? Here’s a look at what ranked as the best incentives to starting-up:

• 1st place: flexible work hours (56.7%)
• 2nd place: Better earning opportunities (46%)
• 3rd place: Independent work and self-determination (36.4%)
• 4th place: Self-realisation (32%)

What holds Brits back from making their dreams come true?

Flexible working hours, more wealth and the longing for freedom: The reasons to become self-employed are numerous. Yet many people shy away from setting up their own business. But why? IONOS SE wanted to find out exactly this. In their latest study, IONOS SE asked the British public what their dreams were in starting-up and about the fears that hold them back. Download the free “The UK Business Dreams Survey” here to for more information.

Facts about the study

Some facts about the “British Dreams and Wishes” Business Survey:

• 506 participants
• 20-50 years old
• 293 female participants, 253 male participants
• Survey time: June 2021

Necessity creates vision: Corona awakens new business ideas

If you thought that the COVID-19 pandemic increased the need for job security, you thought wrong. For over 40% of the participants, the appeal of self-employment is greater than ever. Job loss and furlough has only fueled the British desire to go solo in business. The participants did acknowledge how the pandemic would change their businesses, however, with many stating an online presence as the most important aspect for their future companies. The younger participants took this a step further, stating they would only use a digital business model, forgetting the analogue model altogether. To read more, download the free IONOS SE e-book.

The study in a nutshell

• Over a quarter of Brits are dissatisfied with their current work
• Lone warrior: Brits prefer to start-up alone 
• Starting-up with children is difficult, especially for mothers
• Lack of financial resources prevents Brits from starting their own business
• Business booster Corona: The pandemic has increased the desire to go self-employed
• The importance of a digital business model for start-ups is higher than ever

Click here to download the E-Book “British Dreams and Wishes: A Business Survey” for free.