Founded by Massimo Sabatini, Riccardo Bottiroli, Giuseppe D’Alessandro, and Massimo Brochetta, Foreverland attracted a wide range of investors, including food-focused venture funds like Grey Silo Ventures, Eatable Adventure, and Kost Capital, alongside industry players such as CDP Venture, Exor Ventures, and Moonstone. This fresh capital will fuel the startup’s growth, enabling the launch of its production facility in Puglia, Italy, in January, and the development of new products for the European market. Additionally, Foreverland plans to invest further in research and development to continue pioneering environmentally sustainable innovations.

Headquartered in Bari, with an office in Milan, Foreverland’s mission is to revolutionise the chocolate industry with sustainable, planet-friendly alternatives that don’t compromise on flavour. Its signature product, Choruba (formerly Freecao), is a patented, carob-based ingredient that offers a delicious, eco-conscious alternative to traditional chocolate. Available in drops or liquid form, Choruba can be integrated into various applications within the food industry, with products incorporating it expected to hit the market soon.

As the cocoa industry grapples with a 300% increase in raw material costs due to climate change's devastating impact on production in Ghana and Côte d'Ivoire, Foreverland’s solution stands out. Choruba requires 90% less water and generates 80% fewer CO2 emissions compared to cocoa, addressing not only environmental concerns but also issues like child labour and deforestation associated with traditional cocoa production. By leveraging carob and supporting the Italian supply chain, Foreverland is shaping a more sustainable and inclusive future for chocolate lovers. “We live in a fantastic 'land,' but it seems we don't truly love it; if we continue this way, it won't be 'forever,'" said Giuseppe D'Alessandro, CMO of Foreverland. “Foreverland's mission is to create better, future-proof food products that do not compromise our land and the generations to come."

“This investment marks a significant milestone for Foreverland," said Massimo Sabatini, CEO of Foreverland. "We are thrilled to have the support of such prestigious investors who share and endorse our vision for a sustainable and delicious future. With this funding and the new production facility, we can collaborate with various food companies that align with our mission."

"In this period of work, we have discovered how, from a product considered waste, we can create something unique and disruptive through technology and innovation," said Riccardo Bottiroli, CTO of Foreverland. "We have filed two patents, but we are not stopping there: research is continuously increasing, and we are developing new allergen-free products, such as spreadable creams."

Giacomo Fanin, Managing Partner and Matteo Leonardi, Investment Manager at Grey Silo Ventures, corporate VC of Cereal Docks group: “At GSV, we spent over a year assessing the (alternative) chocolate sector in all aspects, and when we found out and started digging in Foreverland's technology we knew that it could tick all the boxes to emerge as a category-defining business. We are proud to be supporting the founding team, who is driven by unmatched ambition and relentlessness but also possesses the frugality and industriousness necessary to build a great food company".

José Luis Cabañero, Founder and CEO of Eatable Adventures: "We are proud of Foreverland's investment round, one of the most successful startups from our first batch of FoodSeed. This achievement is thanks to their ambitious mission to revolutionize the entire cocoa production chain, addressing one of the most significant global challenges with a sustainable, healthy, and accessible alternative. In a context where it is increasingly urgent to find concrete and environmentally friendly solutions, the Italian foodtech startup ecosystem is rapidly consolidating, attracting the interest of investors and large companies to create new synergies focused on open, ethical, and sustainable innovation."

In 2023, Foreverland participated in the Foodseed accelerator, part of the national CDP Venture Capital network, and won the PNI “Premio nazionale innovazione” in the industrial category. In 2024, the company also won the Food Tech World Cup in Lausanne, the world cup for foodtech innovation.