Unveiled at the company’s flagship Berlin event, Flip Forward, the new investment will support the next phase development of Flip Intelligence: an AI-powered solution that automates shift planning, knowledge management, feedback collection, and onboarding processes. By combining knowledge transfer with AI-driven automation, it boosts productivity, reduces process risks, and enhances employee engagement, while continuing to deliver significant time and cost savings. Unlike other solutions, Flip’s AI features are fully embedded into the platform, with no need for third-party tools.

Founded inside Porsche by then-trainee Benedikt Brand, Flip was born out of frustration with the disconnect between HQ and teams on the factory floor. Its platform is purpose built for companies with a high proportion of deskless workers, who make up 80% of the global workforce, and digitises all touchpoints between these employees and their organisations. Designed to help HR, communications, operations teams and deskless workers streamline their daily workflows enabling them to work smarter, save time and focus on value-adding tasks.

“The trust shown by our existing investors is a strong signal of confidence. It demonstrates their belief in our mission and their commitment to supporting us on this journey,” said Benedikt Brand, Founder and CEO of Flip. “With this momentum, we’re ready to shape the next era of AI-driven work.” 

He added: “There’s still huge untapped potential in digitalisation – especially for deskless teams, where AI can significantly boost efficiency and improve both management and worker retention." 

“We chose to extend our Series A funding because the opportunities ahead are too good to ignore. From unlocking powerful product enhancements to delivering even greater value for our customers, we're all in. Most importantly, we're doubling down on our promise: exceptional service that drives real, measurable efficiency.”

Nils Seele, Partner at LEA Partners, commented on the investment: "In the age of AI, the way we access and interact with business processes is fundamentally changing. Long gone are the days of fragmented tools, it's now time to focus on intelligent bundling in a central platform. The Flip team is working on this vision with impressive energy and expertise. That's why we're doubling down on our commitment. We want to enable every employee to work in a radically better way."

“Through integrations and the use of AI, Flip is becoming the intelligence layer between an organisation and its people – automating workflows and generally enabling much more efficient and engaged work. We are very excited to be doubling down and making a further investment in the business,” explains Jos White of Notion Capital.

In addition to expanding its AI capabilities, Flip is also focusing on global expansion. With international clients such as Sixt Norway, Ben & Jerry’s Australia, the Australian Football League (AFL) and the School of Rock, Flip is already proving its platform delivers real value on a worldwide scale. To support this expansion, Flip has appointed Simon Eck as SVP Global Sales. Eck previously led sales for the EMEA region at Staffbase and brings extensive experience in international B2B SaaS sales.

In recent years, Flip has also secured strong digitalisation partners to help close technological gaps within companies. A strategic partnership with the Boston Consulting Group led to the publication of a study in 2024 focused on how to face deskless labour shortage with technology.

Since its founding in 2018, Flip has raised over $60 million in total funding and is now being used by more than 500 companies – including leading brands like McDonald’s, Rossmann, Bosch, and Porsche. Developed in close collaboration with its customers, Flip’s platform is backed by a 160-strong team focused on driving innovation.

In 2024, Flip acquired UK-based The Bot Platform, formerly a key Meta partner and serving customers such as Coca-Cola and GSK, bringing low-code, AI-powered tools into the platform to help HR and comms teams automate onboarding, engagement, learning, and recognition.