Through an analysis of tens of millions of inquiries and searches from Fiverr's marketplace over the past six months, the Business Trends Index provides high-level insights into the top trending digital services that saw the largest increase in demand by businesses from all around the world.

This year’s Index reveals a significant shift in how businesses are embracing automation, AI, and freelance talent to futureproof their operations. In a market increasingly driven by the need for efficiency and measurable impact, UK companies are turning to AI-powered agents, workflow tools like Make.com, and on-demand expertise to streamline processes and enable smarter growth.

From rising demand for AI automation to a surge in services like logo design and architectural drawings, it’s clear that businesses are not just responding to change - they’re actively reimagining how work gets done. At the heart of this evolution are freelancers, who are empowering companies to move faster, communicate more authentically, and deliver meaningful results in an increasingly digital, AI-enabled economy.

Michele Troppeano, UK Country Manager at Fiverr said: “This data reflects broader shifts in both business and society – and right now, it’s clear UK companies are working smarter. They’re leaner, faster, and laser-focused on what truly drives impact.

“From tapping freelancers for branding and design to using AI tools to cut time drains, businesses are becoming more strategic with how they invest their time and budget. The surge in interest around AI agents, Make.com, and digital marketing support shows they’re not just adapting – they’re innovating. And at the centre of it all are freelancers, powering this evolution with speed and creativity.”

The top business services seeing demand at the start of 2025 include:

AI Agents & Services

UK businesses are increasingly embracing AI agents to streamline internal operations and enhance customer engagement. The surge in interest for platforms like Make.com highlights a growing demand for tools that automate workflows, track progress, and optimise productivity – enabling teams to focus on higher-impact initiatives.

This shift toward AI-driven solutions is underscored by a sharp rise in searches for automation tools powered by AI. Even the creative sector is beginning to feel the impact, with a noticeable spike in searches for AI-generated music videos - signalling that transformative change is on the horizon for traditionally human-led industries.

• AI Agent (+19,600%)
• Make.com Automation (+1,242%)
• AI Music Video (+154%)

New-Age Digital Marketing

Across the UK, freelancers are increasingly becoming the driving force behind smarter, more authentic social media and digital marketing. They’re helping brands connect with audiences on the right platforms, using the right tone and messaging. As more companies adopt integrated digital strategies, the focus is shifting from simply driving clicks to building trust, fostering meaningful engagement, and creating lasting connections with their audiences.

• Grow Instagram (+1,848%)
• Social Media and Digital Marketing (+786%)
• TikTok Marketing (+156%)

Graphic Design Services

Over the past six months, more UK businesses have turned to freelancers for logo design and architectural drawings – an indication of both new ventures launching and established brands refreshing their identities. A notable increase in demand for construction visuals also points to companies reimagining their workspaces, with freelancers playing a key role in bringing those plans to life quickly, creatively, and cost-effectively.

• Architectural and Construction Drawings (+2,580%)
• Business Logo Design (+555%)
• Architectural Stamp (+554%)

In addition to the global findings, Fiverr’s Business Trends Index also breaks down the fastest-growing searches for businesses in the US, Australia, France, Germany, Italy, Israel, and the UK.

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