More than 200 hours of content bring together well-known figures from the digital industry, including Ronan Harris (President Europe, Snap), François-Xavier Pierrel (Group CDO of JCDecaux), Dr. Sven Hasselmann (CMO, Digital Marketing & Analytics, Deutsche Bahn), Tatjana Biallas (Managing Director, FUNKE Medien Niedersachsen), Mirijam Trunk (CDiversityO, RTL+), Dora Osinde (Chief Creative Officer, Ogilvy) and Franziska von Lewinski (CEO, SYZYGY). They will grace the center stage as well the stages in the four different DMEXCO Worlds (Agencies, E-Commerce, Media, Tech) to discuss the issues that are currently defining digital marketing, give insights into their day-to-day work, and share their thoughts on future trends. The booming topic of retail media will be discussed by executives including Sabine Jünger (VP Advertising Services, Otto), Christian Raveaux (Head of Customer Insights & Media, REWE Group), Patricia Grundmann (Vice President Retail Media and Managing Director at OBI First Media Group), and Robert Jozic (Managing Director of Schwarz Digital).

Under the motto “Empowering Digital Creativity”, the industry will meet in Cologne to debate a wide and diverse range of issues, including the impact of artificial intelligence on marketing, what creative processes will look like in the future, and which channels marketers are going to use. Dr Dominik Matyka, Chief Advisor of DMEXCO, states: “We are already experiencing the initial hints of the disruptive potential of generative AI for digital marketing. Many processes will change, while brands, agencies, and publishers will take on new roles in value creation. If you are looking for answers and real-life application examples for digital marketing, then DMEXCO is where you need to be.”

Dirk Freytag, President of the German Association for the Digital Economy (BVDW): “As well as AI, we will also present on a comprehensive range of future-oriented topics including retail media, the market mechanics of data clean rooms in the future, plus how they will impact individual market sectors. With prominent speakers on our stages along with the BVDW masterclasses and the high quality of our expert audience, DMEXCO truly is the place to be. We look forward to two days of intensive interaction and dialogue.”

Tickets will be available for both DMEXCO days at the regular price of €199. Student tickets are priced at €29, and Young Leader (aged 26 and younger) tickets are €49 (this offer includes the option of a free one-year membership in “Digital Pioneers im BVDW”).