Dote opens Series A funding round and appoints ex-Owlet CRO
Dote, the technology brand redefining parenting with its AI-driven ecosystem, has announced the launch of its Series A funding round to accelerate growth and global expansion. To lead its entry into the US market, Dote has appointed Avril Murphy as COO, bringing with her a wealth of experience in scaling international consumer tech brands.
Murphy has a strong track record of driving growth in the nursery and consumer technology sectors, including serving as General Manager, International and Chief Revenue Officer at Owlet Baby Care, where she oversaw US business performance and market expansion. Most recently, at NIRA, the at-home skincare laser specialists, she demonstrated her expertise in scaling businesses globally. In her new role, Murphy will focus on establishing Dote’s US presence, building strategic partnerships with retailers and distributors, and supporting the brand’s investor outreach.
Driving innovation in parenting
Dote was founded to address the outdated design and lack of innovation in the nursery category, aiming to reduce stress and bring more joy to parents. The company’s AI-powered product ecosystem integrates seamlessly into parents’ lives, both at home and on the go.
Ste Senior, founder of Dote, commented: “We’ve had phenomenal feedback from partners, investors, and parents on our product ecosystem, which reinforces the belief in Dote’s potential to transform the parenting experience. Launching our Series A funding round marks a pivotal moment for us as we build the foundation to expand globally and deliver our technology to parents everywhere.
“Appointing Avril is a crucial step in this journey. Her extensive experience in scaling businesses internationally and driving innovation in underserved markets makes her the ideal choice to lead our US expansion. With her leadership, we’ll strengthen our growth strategy while staying true to our mission of supporting parents with groundbreaking technology.”
Murphy added: “Joining Dote at this exciting stage feels like an incredible opportunity. The team’s commitment to innovation and creating meaningful solutions for parents is inspiring, and I’m thrilled to help shape the brand’s US strategy while contributing to its global growth. Dote’s potential is immense, and I’m eager to help bring this transformative ecosystem to more families.”
A game-changing ecosystem
Dote’s product lineup includes an AI-powered smart baby monitor, advanced strollers and travel systems, car seats, and a smart cot – all designed to work together as a connected ecosystem. Central to this is Dote Buddy, the AI-driven baby monitor that transitions effortlessly from the cot to the pushchair or car, providing real-time, personalised data to support parents wherever they are.
The B-Evolv Pushchair and Travel System introduces a patented ball-and-dynamic steering system, delivering unparalleled manoeuvrability and comfort on any terrain, making parenting on the move simpler and more intuitive.
With its innovative product ecosystem and a Series A funding round underway, Dote is well-positioned to expand its reach and redefine the parenting journey globally. 2025 promises to be a landmark year as the brand prepares to launch in the UK and establish its presence in the US.
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