The collaboration emerged from the Lloyds Launch Innovation Programme, which is dedicated to supporting fintech partnerships that drive innovation in financial services.

"Our partnership with Lloyds brings us one step closer to making financial education accessible and engaging to anyone with a smartphone," said Daniel Rose, CEO and Founder of Doshi. "Together, we aim to inspire financial confidence through modern, gamified experiences that meet them where they are."

Addressing a critical need

Students and young people have often been overlooked, with many unmet needs and pain points that can hinder their relationship with financial institutions.

Through this partnership, Lloyds and Doshi aim to tackle these challenges by offering an engaging platform where students can:

• Choose personalised learning paths to gain key financial knowledge
• Earn points by completing lessons, quizzes, and challenges
• Redeem rewards like gift cards from top retailers

The platform also introduces AI-based learning experiences, including an interactive assistant, to keep students engaged and motivated throughout their financial education journey.

"Our partnership with Doshi allows us to maximise our reach and enhance engagement with students and young people. By focusing on financial education from a young age, customers are empowered to better understand the world around them and be set up to make financial decisions at key life moments,” said Tamara Van Den Ban, Propositions Director at Lloyds Banking Group

Strategic alignment with Doshi’s vision

This partnership aligns with Doshi’s long-term strategy to offer embedded, white-label gamified solutions to banks and fintechs. By serving as a powerful customer engagement layer, Doshi is reinforcing its position as the leading financial education provider for European banks and fintechs while strengthening its enterprise SaaS offering.