From ideation and prototyping through production and support, the guide provides expertly curated success factors to help mitigate the complexities and navigate towards success.

The guide gives extremely in-depth and detailed advice and snippets that startups can use for almost any problem in every step of the way. Here at Startups Magazine we wanted to give some real case studies of founders who have been through it themselves, so startups can see real life problems and solutions. The world has changed a lot over the past few years and it is important to highlight this and what new challenges have arisen for small businesses and makers, and as technology evolves we want to highlight how this can aid these SMEs.

We have created this guide based on the startups roadmap, and spilt up the stages startups will go through when creating a business. These ten chapters based on the stages will provide you resources, help, and advice from experts and case studies from startups who have been through the process themselves.

To go hand in hand with the guide Digi-Key has created a new startups site, which includes a large number of tools and resources all in one location for ease. The site again is centred around the Startup Roadmap, and then ten steps explored within the Survival Guide.

The Startups Survival Guide 2nd edition has been developed as an update to provide the latest proven solutions to common startup challenges. There is no better way for innovators to learn their way through startup pitfalls than by learning from startups who have already gone through the journey.

David Sandys, Director of Technical Marketing at Digi-Key said: “The path from ideation through production and beyond is not simple but we want to take that journey with you. We want to support you completely along the way. Supporting startups is part of our DNA and each year we help thousands of them bring their dreams to reality. We know the journey is difficult but using the information in this guide will help pave the way forward. Of course, the guide includes an incredible number of tools and resources created specifically for startups but it is leveraging the learning from successes and failures via the stories inside where it sets itself apart.”

Part 2 of the Survival Guide was designed to help startups take their business even further, as well as motivate you to keep going. It is about educating and advising as well as recognising some of the biggest challenges and some incredible business who have overcome these.

Your free copy will be available from a number of Startups Magazine events, including the Hustle Awards – taking place on 22nd July 2021 at the Finsbury Business Centre London. We hope to see you there to celebrate, or you can download a digital version here.