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Canva and Spotify veterans join AI audio platform Wondercraft
Early employees from tech unicorns Canva and Spotify have joined Wondercraft, the AI-powered "Canva for Audio" platform, just months after its Beta launch.
Didier Sibellas, Canva’s first full-time Product Designer and Head of Digital Design, has become Wondercraft's founding Head of Design. He joins a global team of audio experts and engineers, including co-founders Oskar Serrander, former COO at Acast and early Spotify employee, along with Palantir engineers Dimitris Nikolaou and Youssef Rizk. Recently, Wondercraft has also welcomed additional Spotify engineers to its growing team.
Wondercraft’s AI audio studio assists brands and creative teams in scripting, voicing, and producing studio-quality audio for ads, audiobooks, and podcasts in any language, simply by typing. Known as "Canva for Audio" for its ease of use in audio production, the platform offers hyper-realistic AI voices with precise direction, seamless music and sound mixing, a versatile AI script and ad copy assistant, and robust audio translation tools.
Didier aims to infuse Canva’s design ethos into the Wondercraft platform, enhancing user experience to foster creativity and make it accessible for everyone to share their stories through audio, including the effortless creation of audio ads.
Didier Sibellas, Wondercraft’s new Head of Design, comments: “Wondercraft reminds me so much of the early Canva days. The focus and passion for making content and ad production accessible, fun and fast is tangible in every discussion with the team. Apart from the obvious excitement for the product value and opportunity, what really clicked for me was how united the founders are in building a mission-driven culture and tackling hard problems with simple yet beautiful expressions.”
As Head of Design at Wondercraft, Didier will prioritise Product Design and will be responsible for establishing new design functions on the Wondercraft platform. Didier brings over sixteen years’ design experience to Wondercraft, including an eight-year tenure as Head of Digital Design at industry behemoth Canva where he led a global team of more than 300 people.
Oskar Serrander, co-founder at Wondercraft, comments: “We want to continue investing in world-class design and UX to serve and delight our rapidly growing user base of professional creatives, brands and agencies. And what better place to find talent than one of the most game-changing, design-focused brands in the world? We draw so much inspiration from Canva and we’re excited to have Didier on the team.”
Wondercraft came out of Beta in February this year and is already being used by more than 40,000 storytellers, creatives, audio ad producers and brands, including podcast company Acast and Steven Bartlett of Diary of a CEO.
The platform has been designed for both creators and creative teams, with a suite of team collaboration tools making it easy for creative teams at ad agencies and publishers to work together on audio projects with colleagues, clients and stakeholders.
In February 2024, Wondercraft announced a $3 million Seed round led by Will Ventures, Y Combinator, ElevenLabs, Steven Bartlett and other angels.