GRO.TEAM has devised the network to recreate the way in which Google recognises, values and rewards web pages with higher search engine rankings. By using this modelling, GRO.TEAM can help businesses shape their website and search engine presence to improve their ranking performance.

The agency says it can ‘guarantee’ businesses who use its services will experience improved search engine results because of the network.

A neural network is an AI software model, inspired by the neuron structure of the human brain, which can be programmed to ‘learn’ and ‘know’. GRO.TEAM’s network took 18 months to build and uses over 1,000 input signals to predict Google’s search results algorithm.

GRO.TEAM has supported brands including Amazon, BMW, Rolex, Xbox and Red Bull with their SEO.

Rorie Devine, from the GRO.TEAM founding team, said: “We’ve worked incredibly hard to understand the way in which Google works, and are now so pleased with the predictions our neural network model is making, we can guarantee our clients will enjoy better search engine performance because of the insight we can provide.

“Being on the first page of Google’s results can make or break a business, so the importance of understanding and employing enhanced search engine optimisation cannot be underestimated.”