Atlas.co lands $2M pre-seed to rival 50-year-old mapping giant Esri

Atlas.co has announced its $2 million pre-seed funding round led by climate-focused VC fund Pale Blue Dot, high-profile investors Ben Lang (early employee and ex-community lead at Notion), and Andreas Klinger (ex-CTO and founding team at Product Hunt).

Founded in 2021, Atlas.co is revolutionising a field traditionally dominated by legacy players like Esri by creating a collaborative, user-friendly mapping solution.

Atlas.co aims to redefine how maps are used in today’s digital-first world. Unlike traditional platforms that are complex and limit collaboration, Atlas enables users to embed interactive, data-rich maps that can update and evolve in real-time. With this funding, the company is poised to empower a broader audience to use maps not just as tools, but also as storytelling canvases that drive insight and change across sectors.

“We’re rethinking maps from the ground up,” said Fredrik Moger, CEO of Atlas.co. “The traditional geospatial industry has left the vast potential of mapping untapped, making it difficult for non-technical users to create and share insights. We’re breaking down barriers so that everyone – from energy developers to urban planners and environmentalists – can collaborate and tell impactful stories through maps."

Inspired by collaborative tools like Figma and Notion, Atlas.co brings an accessible, real-time approach to geospatial mapping. It offers users a browser-based platform where data-rich maps can be created, edited, and shared in real-time, facilitating a dynamic approach to spatial data that legacy GIS (Geographic Information System) have not achieved. By leveraging cloud-based collaboration, Atlas.co ensures that everyone on a team has the most up-to-date map version, enabling seamless workflows for remote teams and asynchronous work.

“Atlas.co empowers creators with tools to visualise and communicate complex data clearly,” said Ben Lang, ex-community and creator lead at Notion. “They’re leading a fundamental shift in making maps and spatial data relevant to a new generation of digital creators and data-driven storytellers.”

“I see Atlas as a spatial database with superpowers layered on top,” said Andreas Klinger, entrepreneur-turned-investor. “Atlas.co is empowering industries across the board to harness spatial data and navigate an evolving world.”

"Atlas.co is a significant step toward making spatial data accessible for essential causes like climate action," said Joel Larsson, partner at Pale Blue Dot. "We’re excited to support a team that views maps not only as data tools but also as catalysts for environmental and social change."

With this funding, Atlas.co plans to accelerate product development, grow its engineering team, and build new features that make maps a powerful medium for communication and insight.

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