A Unified Approach to Supply Chain Complexity

Ameba’s platform, developed by a top-tier team of supply chain, AI, and deeptech experts, is spearheaded by co-founders Cedrik Hoffmann, former supply chain director and co-founder of e-commerce firm VALOREO, and Craig Massie, a former Palantir engineer known for creating the S&P 500 firm’s data privacy solution. Their combined experience in solving complex business and data issues laid the foundation for Ameba’s innovative solution.

Leveraging AI on top of existing systems, the platform provides brands with real-time, tailored insights into their global supply chains. Ameba automates data extraction from a wide array of sources – emails, WhatsApp, PDFs, Excel files, and more – into a single “source of truth” platform. This consolidated approach allows brands to gain complete visibility over their supply chain, predict disruptions, address bottlenecks, and even monitor sustainability efforts. By doing so, Ameba empowers companies to be more agile and responsive to the evolving demands of consumers, regulators, and the industry.

The platform also significantly reduces operational inefficiencies, cutting manual data entry by 30% and addressing critical weak points along the supply chain. With supplier orders experiencing delays 50% of the time, leading to stockouts and an annual average of 8% in lost revenue, Ameba’s data-driven approach helps brands prevent these disruptions. For example, improving on-time delivery from suppliers can slash operational costs by up to 20%, while even a 4% reduction in supply chain costs can lead to a doubling of profitability.

Facing the Challenges of the Global Supply Chain

Supply chain disruptions continue to have widespread effects, stifling global GDP growth, driving inflation, and causing businesses to lose an average of 62%. Stock shortages pose significant competitive risks, with 40% of customers willing to switch brands when items are unavailable. On top of this, businesses face ongoing pressure to meet evolving consumer expectations and regulatory demands. Established companies launch anywhere from 12,000 to 1.3million new products annually, adding layers of complexity to stock management and sustainability efforts.

In sectors such as fashion, where digital transformation has lagged, these challenges are especially pronounced. The European Union’s regulatory push for supply chain transparency, through initiatives like Digital Product Passports (DPPs), adds further urgency. Ameba’s platform is designed to help brands navigate this challenging landscape, providing the tools they need to stay ahead in an increasingly complex and competitive market.

"Brands today face intense pressure to meet rapid shifts in consumer trends while delivering on expectations for fast, low-cost, and sustainable supply chains,”  said Cedrik Hoffmann, co-founder and CEO of Ameba. “Many of the biggest names in fashion still manage their supply chain data on Excel and communicate with suppliers via email or WhatsApp. We want to transform customers’ operations while meeting them where they are today. With Ameba, we’re turning supply chains from bottlenecks into engines of growth.”

“With brands constantly juggling data, managing sprawling inventories and fighting fires across their supply chains, they have no choice but to be reactive; to address the task or fight the fire directly in front of them,” said Craig Massie, co-founder and CTO of Ameba. “They rarely have time to take a step back, look at their supply chain as a whole and identify areas of untapped efficiency and growth. Ameba finally transforms these reactive processes into proactive solutions that are only possible due to our team’s deep understanding of the market, its challenges and the tech needed to solve them.”

A growing track record

Ameba’s transformative platform and approach has seen the startup attract a growing customer base across the consumer goods and home decor markets. British interior hardware and lighting company, Plank uses Ameba to manage 300+ products from over 20 suppliers across Asia and Europe, in real-time. Within the first three months Ameba generated over 140 alerts highlighting critical production and delivery delays that would have previously been missed or overlooked. While Evelien Kahn, founder and CEO of MDV said: "Ameba has changed how we operate. Not only are we on top of our supply chain, including inbound and outbound orders, but we’ve also become more scalable and agile.”

More recently, the brand has moved into fashion, onboarding one of Europe’s leading fashion groups, with stores across the Netherlands, Germany and Belgium and suppliers across China and South East Asia. The new funding will fuel Ameba’s further expansion into such sectors desperate for disruption, including fashion and textiles, and accelerate Ameba’s mission to be the go-to supply chain partner for all.

Isabella Yamamoto, Principal at Visionaries Club, added: “We’ve seen immense downward pressure on supply chains across all industries, with organisations fighting against increasing complexity and fragmentation in their supplier base. After speaking to many supply chain owners, we were convinced that Cedrik and Craig had the experience to  build a disruptive business using AI to eliminate fragmentation in supply chains and unlock competitive advantage for brands.”