Thankfully there’s a new innovative company that’s fighting against the preconceptions of the old, large retailers and manufacturers, such as Walmart, CVS, P&G, and Kimberly-Clark, that leave seniors behind, by providing a new and better service for our elderly’s needs.

Because Market, better known as the “Amazon for Seniors”, is a young startup that, like Apple against IBM, is trying to break up the monopoly of larger retailers and carve out a niche for young and innovative companies.

It is not an easy job however, as traditional retailers have no intention of loosening their grip on the marketplace, although elderly’s needs are not their main focus. 

To be a young startup up against a huge monopoly means being like David against Goliath. That’s why passion, creativity, and love for their work have always been fundamental for Because Market, whose mission is supporting our elderly through personalized products and services catering to their daily needs.

An innovative service completely designed to meet seniors’ needs and to improve the quality of their life. Under the direction of its founders Alexi Suvacioglu, formerly at eBay, and Luca Gualco, a former executive of Uber and WeWork, Because Market is growing 200% year over year and has raised +30M form top tier venture capital funds.

Not only does it provide the best financial value for its customers, but it enables the older adults to receive products they would normally have to physically buy in stores to instead be discreetly delivered in the comfort of their own home.

Discretion in purchasing solves a big problem our family members; many essential products for geriatric health such as incontinence medication or adult diapers can make people feel very uncomfortable to buy in front of others. Because Market has recently expanded its business into Europe.

Domenico Oliveto, a former Ferrari and FCA manager with several years of experience in marketing and sales, is in charge of the International Expansion in Europe. The company has also acquired US startup Willow – a company that provides underwear specifically designed for incontinence –, and has launched Because Smile a service that provides innovative pastes and cleaners.

The target audience is always our beloved grandparents. It is a very sad reality that these lovely human beings are often forgotten or ignored by large retailers. Not everyone can afford a caregiver, and many friends and family do not have time to take care of their loved ones even though they want them to have the highest quality of life possible throughout their old age.

The new innovative idea Because Market brings to the table is called Because Vitality, a CDB line exclusively for our seniors in every form you would want - spray, drops, gummies, and edibles - and packaged specifically to make things easier for our elderly. The launch of Because Vitality is part of this expansion strategy that aims to break up the monopoly of large retailers.

This is why Because Market wants to establish itself as the Amazon for older adults, the next Unicorn that uses innovation and modernity to provide seniors what big-box retailers and global manufacturers can’t or don’t know how to do.