This partnership will enable them to provide an unrivalled level of sales strategy expertise and data-driven guidance to B2B clients and their Private Equity and Venture Capital investors.

The agreement brings together the wealth of operational knowledge and experience Alcon Maddox has in sales optimisation, with Ebsta’s ability to surface the data points needed in order to successfully scale revenues, offering sales optimisation and predictable growth, reinforced with revenue intelligence.

“The data contained in Ebsta’s Data Insights Reports serve to bolster and quantify the outcomes of our Sales Ops Review, by establishing transparent benchmarks from which clients can measure the impact of the programmes of work we undertake to optimise their set-up”, said Richard Richie, Founder and Managing Partner of Alcon Maddox. “Our clients will now be able to quantify the impact of the optimisation changes and track those changes over time. Being able to offer this solution is a game changer for us.”

“We’ve already witnessed from clients onboarded onto our revenue intelligence platform, that simply exposing them to the true signals that lead to revenue for their business and helping them become more data driven is enough to increase revenue. Through this partnership with Alcon Maddox our clients will now have access to a level of support that extends beyond data insights, to practical know-how, further driving the type of operational efficiency needed to scale”, said Guy Rubin, Founder and CEO of Ebsta. “Using our Data Insights Reports to underpin their Sales Ops Review is really just the starting point.”