Founded at the end of 2024 by ex-Google executive and serial entrepreneur Adit Abhyankar, the company's AI technology learns from every customer interaction to build optimised messaging models that enhance sales effectiveness at every touchpoint – from initial prospecting through the entire sales funnel.

The funding will be used to accelerate customer traction, expand use cases, and establish product market fit. The round was led by Senvest Capital, a long-standing backer of Abhyankar’s previous ventures over the past 20 years.

Some 82% of global B2B marketing decision-makers say buyers expect an experience personalised to their needs and preferences. To do that effectively takes time and resources. A lack of visibility into how messaging performs and struggles to continually stay in sync with customer needs contributes to a situation where companies cannot consistently create relevant, timely, and tailored communications. 

Breakthrough has secured the investment to address this core market pain point. It uses AI to improve and tailor the context and the prompt companies use in large language models to drastically increase the quality of the output. This allows for deep customisation across personas and industries while preserving brand voice.

It continually learns from every interaction, and does it all at pace: one customer estimated that a prospect research task that usually took three hours was completed in two minutes using Breakthrough.

This appeals particularly to large organisations that have historically been more cautious about deploying AI in case it negatively affects their brand.

Kasia Komik, Marketing Manager Iberia at International Paper, said: “After exploring different ways to leverage AI in our activities, we have found that Breakthrough gives B2B marketing teams like us the perfect mix of predetermined campaign goals and automated customer research – allowing for scalable, high-quality, customer communication campaigns to be produced in no time. The integration of AI-driven insights with strategic marketing goals is exactly what B2B marketers need to run smarter, faster, and more targeted campaigns.”

Adit Abhyankar, CEO and Co-Founder of Breakthrough said: "Success in sales depends on identifying the right people to sell to and convincing them to trust you to give you their business. This is what Breakthrough does, using AI to not just automate the research and thinking needed, but then rapidly and accurately produce the right messaging to tell each story fantastically well, while continually learning from every engagement. Having spoken to hundreds of businesses, we know there is a wide-open opportunity to help improve the quality of business storytelling at scale, with Fortune 500 companies already among our customer base."

Brian Gonick, Co-Chief Investment Officer at Senvest Management LLC, said: “Adit has significant experience in building businesses that solve genuine problems, while his time at Google gave him unique insights into the challenges companies face in establishing effective go-to-market systems and approaches. As investors we look for management teams that combine sector and technical knowledge with an innate ability to identify and solve customer problems, something Breakthrough’s leaders embody exactly.”

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