7 essential cost-saving tips for 2024 for new business owners

Ready to slash your startup costs and boost your business game in 2024? Here are some tried-and-proven cost-saving tips that apply to entrepreneurs across the globe.

From swapping full-time hires for savvy freelancers to ditching the traditional office for a virtual haven, the following tips will help you reduce overhead while making the most of changes in work style and technological shifts that are here to stay.

1. Choose a virtual office space over a physical office

Unless you're considering selling physical items that require in-person staff (food trucks or stalls, etc.), opting for a virtual office setup will be one of the most significant cost-saving moves you can make.

While a virtual office setup will still require some initial outlay, business owners can still look to save up to 80 to 90% on what would otherwise be spent on a real estate office lease.

The features of a virtual office setup include a virtual address that you can use to register your company, virtual mail services like Earth Class Mail in the US and MailMate in Japan, project management and collaboration software, etc.

2. Barter for what you need to save on cash

Consider bartering for what you need. For example, say you need web development but are willing to offer your graphic design services in return.

Of course, bartering won't work if the exchange benefits one person more than the other. Both need to equally benefit for this to work.

Approach bartering with the attitude of exploring new opportunities and creating win-win solutions for everyone involved. And you might be surprised by the number of happy cash-free deals you can make.

3. Leverage business incubators and accelerators

Do research for incubators or startup accelerators in your local area. Many organisations provide resources, classes, and mentorship—quite often for free—to new business owners.

Attend meetups and events to network and meet with other entrepreneurs like yourself. You'll get the best tips by discovering what's working for those in a similar position.

4. Choose digital over paper every time

According to StopWaste.org, companies spend $6 for every 1$ spent on copying or printing documents.

Whenever you have a choice, choose the digital version. This will free you from purchasing paper-filing cabinets and organisers for storing and sorting your paper and documents.

For instance, use a receipt scanner app like Shoeboxed to digitise your receipts, a cloud-based storage software like Dropbox to store all your business documents, or an e-signing platform to keep track of all your contracts.

5. Get free marketing with the right social media promotions

Instead of Google Ads, try using TikTok or Instagram to promote your products or services.

It might take some time to finetune your approach. Still, there's no cost for entry, so you can experiment freely without worrying about wasting marketing dollars on high-cost, low-return endeavours.

6. Make use of government grants and tax incentives

Research government grants and tax incentives (capital allowances) that benefit new business owners or businesses launching into specific industries.

In the UK and many other countries, money invested into research and development is allowable as a tax deduction.

Many governments provide grants or subsidies to encourage the growth of startups in specific industries. Find out if this is the case for your country, and if so, look up the requirements for eligibility.

7. Hire freelance talent over full-time employees

While creating a team with a shared identity is an excellent goal to work for, paying for a full-time employee will cost you dearly.

Instead, consider using freelance job sites like UpWork or Fiverr to get the need talent you need. When first starting out, hire a freelancer to help you with web design, copywriting, sales, or any other task you'd otherwise give to an employee.

The truth is that freelancers can do most in-house jobs. It might take a little time to sift through resumes to find a good fit, but this is one of the significant areas in which new owners can hold onto their cash.

In closing

In an era where it pays to be financially prudent, these cost-saving tips are essential for survival and growth.

By aligning these measures with your business model and goals, you're not just saving money—but setting the stage for a more sustainable and prosperous entrepreneurial journey.