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Business branding decisions that backfired
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Business branding decisions that backfired

A bold rebrand can breathe new life into a business, helping it stay relevant in a fast-changing market. But when done poorly, it can do quite the opposite, drawing criticism, confusing customers, and in some cases, damaging brand loyalty built over decades.

Brand 23 minutes ago
UK business travellers say employer could do more to ensure safety
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UK business travellers say employer could do more to ensure safety

Six in ten (60%) UK business travellers believe their employer could do more to ensure their safety while travelling for work, according to a new Opinium survey of 500 business travellers, commissioned by World Travel Protection.

HR 32 minutes ago
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From LADbible to ADHD Chatter: How my ADHD affected my entrepreneurial journey

It was no surprise to me that people with ADHD are far more likely to start a business; we are natural entrepreneurs. Our internal desire to create stuff combined with an attitude to risk that many others might try to subdue (‘don’t do that, it’s too dangerous’ comes to mind) makes us the perfect candidates to start companies. We’re great at spotting trends, we’re calm in a crisis and our out-of-the-box thinking enables us to see opportunities that others miss.

Features 2 hours ago
How to support Gen Z in the workplace
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How to support Gen Z in the workplace

Gen Z may be the most digitally fluent and socially conscious generation to ever enter the workforce – but right now, many of them are quietly struggling. Beneath their adaptability and innovation lies a workforce increasingly burdened by burnout, anxiety, and uncertainty.

Diversity 2 hours ago

Marketing & MedTech

May/June| Issue No.43
Marketing & MedTech
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