Antoinette Daniel is a Black British, former PE teacher turned entrepreneur with an established record of mentoring others to their full potential. Seeking justice and providing equity lie at the heart of all she does. 

For 12 years she was immersed in various local and international NGOs and charities that campaigned against human trafficking and led the organisation ‘Merton Against Trafficking’ from grass roots to an established entity that had a significant impact on local policy and decisions. 

Antoinette’s passion to empower and provide justice for those with diminished power continues in ‘Just Helpers’, the £1 million cleaning business she established in 2012.  All colleagues are paid the London Living Wage, helping them to achieve economic freedom and make better life choices.

Her desire to help others achieve equality and freedom stems from her challenging childhood experiences in children’s homes and foster care along with her work in a children’s home and as the Education Lead for Croydon Council’s ‘Looked after Children’s Team’.  These multiple experiences have led to her desire to establish a trust fund for aspirational young adults exiting the care system.