Okoora launches app marketplace to ease currency management for small businesses

The fintech startup okoora has unveiled an App Marketplace for its Automated Business Currency Management (ABCM) platform, offering businesses a secure and intuitive platform to purchase additional services that augment the primary capabilities of its cloud-based solution for currency management.

This development by okoora aligns with the wider movement towards the democratisation of financial services, propelled by open banking and regulatory shifts that have diminished the dominance of traditional banks in offering what were once exclusive banking services. As a Swiss-Israeli fintech innovator, okoora has dedicated its efforts to enhancing the currency management experience for small and medium-sized enterprises (SMEs), granting them more autonomy through its ABCM platform. The App Marketplace is accessible to all customers, regardless of their subscription status to the ABCM platform, whether free or paid.

Among the offerings on the okoora App Marketplace are several applications designed to optimise financial operations. These include the Free Outgoing Payments app, which allows companies to send regular payments without incurring costs, thereby reducing overheads. The FX Expert Package offers the guidance of seasoned professionals to navigate the intricacies of FX management, and the FX Hedging Policy app provides tools for users to devise a bespoke FX hedging strategy that aligns with their strategic goals and operational requirements.

“The App Marketplace represents the next step towards okoora’s mission of democratising financial services and empowering businesses to fine-tune their currency management experience," said Benjamin Avraham, CEO and founder of okoora. “As we break away from the limitations of traditional banking, our goal is to enhance the control and efficiency that small and medium-sized enterprises have in managing their currency operations.”

Okoora, established in 2021 by Avraham, the founder of Ofakim Group – Israel's premier financial risk management firm – currently boasts a committed team of 100 professionals across Israel, Switzerland, Germany, and India. With sights set on further European expansion, okoora is gearing up to expand its workforce, aiming to bolster its operational capacity and provide outstanding service to its growing clientele.