With nearly two dozen specialised financial services now on offer, businesses at any stage can easily connect with skilled freelancers for vital financial tasks, including financial modelling, forecasting, fundraising, and corporate strategy.

This launch comes at a pivotal moment, with the financial services industry experiencing a growth rate of 7.7% compared to the previous year. Over two-thirds of finance companies are already using freelancers to enhance productivity. Fractional CFOs have become essential for many businesses, often being the go-to resource for the millions of new entrepreneurs beginning their journeys. Fiverr's 2024 Spring Business Trends Index also reveals a surge in demand for services in fundraising, business planning, and economics among global entrepreneurs, underscoring the increasing need for financial expertise.

“Finance has always been the cornerstone behind every successful business, whether it be an up-and-coming startup or a well-established corporation,” said Yoav Hornung, head of Verticals and Innovation at Fiverr. “Regardless of where they are in their company’s life cycle, businesses can now weave seasoned, agile, and flexible freelance CFOs, accountants, financial analysts, business consultants, and fundraising specialists into their workforce strategy from day-to-day projects to major moments of growth and transformation.”

The new finance vertical will feature six core categories – Accounting Services, Tax Consulting, Corporate Finance, Financial Planning and Analysis, Fundraising, and Personal Finance and Wealth Management. Specialised subcategories, such as Fractional CFOs, Fundraising Consultation, and Financial Modelling, provide a holistic approach to financial management that covers all aspects of business operations, from startup funding and strategic planning to long-term financial health and personal wealth management.