According to Insider Intelligence, LATAM saw a remarkable rise in sales to $104.60 billion in 2020, a growth rate of 63.3% - a figure five times greater than pre-pandemic forecasts. The region's digital buyer base, currently exceeding 300 million individuals, is forecasted to grow more than 20% by 2027, as per Statista; and its e-commerce market is on a trajectory to expand its volume by 25% between 2021 and 2025, exceeding $700 billion, as per analysis by AMI. 

Anneli Aljas, CEO of Eurora, comments: "Latin America's rapid growth and extensive digital buyer base make it an ideal market for our AI-powered e-commerce compliance platform. Our presence in the region will simplify cross-border trade compliance for companies, both those wanting to enter the region as well as local businesses wishing to export globally."  

James brings over two decades of global trade experience in strategic leadership positions with companies like Marks & Spencer, Emirates SkyCargo and Kuehne+Nagel. His deep understanding of the global trade flows, supply chain, and e-commerce sectors positions him perfectly to steer Eurora's expansion into this dynamic market. 

Doyle shared his enthusiasm: "I believe LATAM is on the precipice of growth in e-commerce and global trade. I've joined Eurora because I believe in the transformative potential of its solution, and I am eager to lead Eurora's entry into LATAM, simulating growth, unlocking trade and creating jobs between LATAM and the rest of the world." 

This pivotal appointment aligns with Eurora's global expansion efforts, including its launch in Australia and New Zealand earlier this year and last year, establishing central hubs in the US and Europe, and opening the Innovation and Research Centre in Estonia. These developments, fueled by a $40 million Series A funding round secured in April 2022, underscore Eurora's commitment to its strategic growth plan and simplify cross-border trade for the rapidly growing sector. Eurora’s recent partnership announcement includes one of the world’s biggest independently owned courier companies SkyNet, a leading global parcel delivery network DPDgroup, one of the world’s largest mobile e-commerce marketplaces, Wish, as well as Joom Logistics.

Eurora's advanced platform offers an automated solution to online sellers, marketplaces, logistics, and postal companies for creating electronic declarations for duties and taxes via simple API integration. It also assigns e-commerce products an appropriate HS code. Using AI and ML, Eurora automatically processes 5,000 requests per second with up to 98% accuracy, the highest level of accuracy, speed, and automation available on the market. It operates at a fraction of the time and price of hybrid or manual code allocation solutions commonly used today.