With an expanded lineup of renowned speakers set to kick off the event, attendees can expect firsthand insights into the latest strategies. Get ready to meet the first wave of expert speakers who will make this the biggest, boldest E-commerce Berlin Expo yet!

Meet our first key Speakers

Each year, we raise the bar by inviting increasingly innovative minds to our stage. This year is no different, as the expo brings together pioneers who are setting new standards and pushing the boundaries of e-commerce.

Inspiring women leaders

Diversity is at the heart of what we do – and we couldn’t be more thrilled to see women leaders shaping the agenda in bigger ways each year. Today, we’re excited to introduce five incredible women who are ready to rock our stages with their bold ideas and proven strategies.

Raluca Bujoreanu | Zalando | Pushing Boundaries: Crafting the Future with Bold Innovation

When it comes to pushing the boundaries of fashion tech, Raluca Bujoreanu, Product Lead at Zalando, is a name to watch. She's a true expert with over 15 years in e-commerce and digital innovation. Since 2016, she’s been at the forefront of Zalando’s growth in fashion, luxury, and beauty, creating products that drive business and set new benchmarks for customer experiences across the continent.

Nele Odzuck | TikTok | Unlocking True Performance

The TikTok app has taken the world by storm and has also made a big impact on ecommerce. During our expo, you will have an unprecedented chance to listen to Nele Odzuck, a TikTok expert who led the e-commerce and omnichannel team at TikTok in Germany from 2020. She will talk about how to tap into the power of this content world and TikTok's e-commerce features.

Petra Pacáková, Ksenija Palia, and Angelika Halamová | Dotidot & Notino | Scaling Success: How Notino Expanded Across 20 Markets with Precision and Efficiency.

What happens when three dynamic women take the stage to share their collective expertise? Petra Pacáková, CEO of Dotidot, is transforming digital marketing through automation, driving Notino’s impressive European expansion with innovative strategies. Joining her are Ksenija Palia and Angelika Halamová, Digital Ads Specialists at Notino, who bring their deep knowledge of managing and optimizing digital campaigns. Together, they’re a powerhouse team, implementing advanced marketing techniques that keep Notino at the top of its game.

AI, tech, and future innovation pioneers

AI is reshaping every corner of e-commerce – and this expo wouldn’t be complete without talking about its transformative power. The upcoming edition of the expo pulls back the curtain on AI’s disruptive potential with speakers ready to dive into the future of digital commerce. Get ready for firsthand insights on the tactics that push the limits of what's possible.

Dr. Andreea Kremm | Delticom | ChatGPT Enterprise Usecases @ReifenDirekt.de.

AI is the strategy for rewriting the rules of e-commerce. As the CEO of Delticom OE, Dr. Kremm combines her deep knowledge in sociology with a passion for actionable AI – turning data insights into clear steps forward for the e-commerce landscape. She skillfully bridges theory with impact, making her a true pioneer in AI-driven retail – and a great speaker to join EBE 2025. 

Sebastian Klumpp | XPLN | Temu Trends Uncovered: Data-Driven Strategies for Cosmetic Brands to Detect and Capitalize on E-Commerce Trends

Imagine knowing tomorrow’s trend today? Sebastian Klumpp’s work turns that vision into reality! As CEO of XPLN, Sebastian has changed digital shelf analytics with AI-driven solutions, giving brands the tools to stay steps ahead of market demand. With a background in dynamic pricing and product data, he’s on an EBE mission to help companies discover hidden revenue opportunities and make smarter decisions through data.

Christiane Adler and René Zimmermann | Google | Die Zukunft des Cookies? Strategien für erfolgreiches Marketing mit First Party Daten und Google A

How to keep your marketing game strong even when cookies crumble? Or how to leverage your first-party data? Christiane and René are going to explore that in detail. These Google experts have been working behind the scenes to help businesses navigate the choppy waters of a cookieless future. Christiane will share her insights on Google AI and how it can supercharge your campaigns. René, on the other hand, will tell more about first-party data. At the end of their presentation, you will know how to build stronger customer relationships and work without 3P cookies.

Customer engagement and marketing professionals

Customers are the heartbeat of every brand – and keeping that pulse strong means everything in today’s competitive market. At the expo, you’ll find out exactly how to capture their attention, nurture loyalty, and turn everyday interactions into powerful connections. This pattern is definitely evident in our first speakers’ stories!

Sang Truong | Digital Tigers GmbH | 7 Surprising Ads That Sell Unsexy Products: Creative Strategies for Maximum Impact. "Bringing Sexy back".

Turning overlooked products into customer favorites is no small feat – Sang Truong has built a career around doing just that. With over 15 years in digital marketing, Sang Truong, founder of Digital Tigers GmbH, knows how to turn ad budgets into measurable impact. He’ll share his strategies for transforming underdog products into top performers to help attendees maximize e-commerce campaign results.

Daniel Grafe and Emma Helsloot | Pentaleap & Breuninger | Fashion Marketplace Innovation: How Retail Media Networks Can Drive Revenue and Enhance Customer Experience.

For brands, there’s more to retail than sales – it's about building an experience customers want to return to. Daniel Grafe and Emma Helsloot know how to make that happen! Emma Helsloot, Director of Retail Media Sales at Pentaleap, brings a sharp focus on expanding the company’s retail media reach, backed by her insights from Vrije Universiteit Amsterdam. Meanwhile, Daniel Grafe, Director of Retail Media & Brand Cooperations at Breuninger, has driven customer experiences that lead to revenue growth.  During the expo, they’ll reveal how brands can leverage retail media to connect with audiences in impactful ways.

Strategic growth and expansion experts

For many e-commerce companies, the next natural move is growth – and making that leap successfully demands insights and expertise. 

The expo will be packed with sessions on scaling strategies, with these first speakers bringing tried-and-true methods for companies ready to up their game.

Stefan Wolk and Boris von Brevern | Fielmann AG & BORIS Consulting GmbH | Die Evolution von Multi- zu Omnichannel – Maximierung der Kundenzufriedenheit.

Think growth is just about numbers? Stefan Wolk and Boris von Brevern will show you how it’s really about aligning vision, strategy, and execution. Stefan Wolk, Director of E-Commerce at Fielmann AG, brings over 25 years of digital business experience to the stage, drawing on a career that spans transformative projects at Otto Group and beyond.  As a lecturer at Hochschule Fresenius, he combines hands-on industry insights with forward-thinking approaches to e-commerce. Boris von Brevern, CEO of BORIS Consulting GmbH, is an expert in trade and e-commerce, known for his unique approach to integrating IT, operations, and strategy. Expo attendees will learn how to enhance customer value while scaling sustainably!

Lukas Gottschick |  Pliant | Empowering E-Commerce: BitterLiebe’s Financial Strategy.

Lukas Gottschick brings the map and milestones for companies ready to grow. As Chief Commercial Officer at Pliant, Lukas brings a wealth of experience from his roles at Accenture and 4P Consulting, where he honed strategies for sustainable expansion. Starting in sales at Deutsche Bank, he developed a sharp strategic mindset that drives e-commerce brands to scale with purpose. Expo attendees can expect Lukas to share practical, goal-aligned strategies that make growth achievable and impactful.

Wildcard selections

This year the Advisory Board handpicked 20 presentations for their original, thought-provoking takes on e-commerce. 

Here’s a glimpse at what else to expect:

1. MediaMarktSaturn Retail Group / Michael Jaschek – A look into how logistics services, like 90-minute delivery redefine consumer expectations.
2. Tabbler / Felix Harms & Louisa Lerdo – Beyond Roblox: Join your customers in the mobile gaming universe.
3. everstox / Kristina Mertens – The growing influence of social commerce and why it’s set to become a major trend.
4. Galeria, Esprit, Metro / Mihai Popescu – Analyzing why large retailers often face challenges in the e-commerce space.
5. Appinio & Zalando / Dr. Tizian Bonus & Joanna Lindenberg – Insights on cracking the growth code for e-commerce and consumer packaged goods (CPG).

With them on stage, expect discussions that go beyond the usual, bringing energy, innovation, and actionable insights that’ll leave you inspired.

See you in February!

These are just the first of many incredible speakers set to take the stage, and the lineup promises to keep you on the edge of your seat. 

Don’t miss out! Secure your spot now for this unprecedented two-day event. 

Join the expo live to see industry leaders in action, connect with like-minded peers, and catch all the latest e-commerce insights across a packed schedule. 

This is where the future of e-commerce unfolds – be part of it from day one!