Yuliia Harkusha

Yuliia Harkusha is a London-based AI marketing strategist, Google Product Expert, and award-nominated author who shapes how startups adopt AI, build their digital identity and navigate the future of work. Recognised by Forbes and named to the BIMA 100 for digital innovation in the UK tech sector, she supports the UK tech ecosystem through AI-enabled publishing, TalentTech insights and judging roles in leading digital innovation awards.

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You can’t govern AI with PDFs: why UK startups need governance built into their systems
You can’t govern AI with PDFs: why UK startups need governance built into their systems

The era of “paper compliance” is over. To scale safely in a regulated world, founders…

Why most AI startups won’t have defensible IP by 2026
Why most AI startups won’t have defensible IP by 2026

As the generative AI boom settles into a harsher market reality, a different question is…

What startups get wrong about AI
What startups get wrong about AI

Most founders will tell you they are bringing AI into their business. Some talk about it with genuine excitement, others with a quiet sense of panic, and a few with the hope that automation might finally fix the chaos they’ve been ignoring for years. The truth is far less glossy. AI rarely fails because the tools are weak. It fails because the organisation behind them isn’t prepared for what the shift actually involves.