For many founders, selling a startup is the ultimate milestone – an opportunity to turn years of hard work into a well-earned reward. But while the headlines often highlight valuations and buyouts, the reality is more complex. Exiting a company is not just about numbers. It is a legal process that demands foresight, discipline, and meticulous preparation.

Traditionally, trademarks were used to protect the names, logos, designs and slogans of companies, to ensure no other business could copy them and create brand confusion.

The traditional role of the lawyer has undergone significant change in recent years, driven in no small part by the shifting economic climate and ongoing technological advancements.