Ross McGraw

Ross McGraw is the Global VP and Head of CORE, and a former pro triathlete. CORE is a Swiss based sports tech startup who make a continuous core body temperature sensor used by top pro cyclists, triathletes and runners all over the world. The sensor allows athletes to improve performance and safety through heat training, developing cooling strategies, and testing to keep their core body temperature low as global temperatures rise.

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I gave up being a pro athlete to build sports tech startups: Here’s what I learnt
I gave up being a pro athlete to build sports tech startups: Here’s what I learnt

Balancing life as a globally competitive triathlete with a media career and a new addition to the family was as exhilarating as it was challenging. This juggling act honed my skills in time management and prioritisation, laying the groundwork for my venture into the startup world.