Have you noticed what it feels like when you read something – an email, a social media post, a brochure, an ad – that really speaks to you? It moves you on some level. It makes you think this brand gets me. That is what brilliant marketing does. It speaks to your target audience almost viscellary.
Small business owners across the UK will be flying the flag for independent shops on Saturday 2nd December.
You need passion to run a startup. The fiery kind. The type that keeps you going through the rollercoaster of founder life. But passion has a dangerous side too.
